Conger, 2009). Recommendations for Organizations The many factors of data mining and their use for profiling customers and their needs also create opportunities for organizations to build greater levels of trust with their customers as well. And trust is the greatest asset any marketer can have today. The following are a series of recommendations for how organizations can address demographic influences that impact their marketing strategies in light of concerns surrounding

Consumer Behavior Three types of needs are biological needs, utilitarian needs and hedonic needs. Biologic needs are those needed to sustain life (shelter, food, water). Utilitarian needs are those that "emphasize the objective, tangible attributes of products" (Miller, 2010). These are practical products that provide a specific function (toiletries, clothes, pots and pans). A third type of need is hedonic needs, and these are products that are "subjective and experiential" (Ibid).

The iPad is also differentiated with the screen technology, internal memory size and support for expanded Application Programmer Interface (API) calls so developers can create applications for it quickly. This has led to many news organizations creating iPad-specific applications to further promote their content, and also has led to many universities creating entire courses delivered on the iPad. From a promotion standpoint, Apple excels at event marketing and the ability

Many see themselves as a David fighting the Goliath (Kozinets & Handelman, 2004). 'Evil' is a common terms used to describe either the practices of corporations or corporations themselves or ends to which consumers use their money. Consumers are generally seen as being "unreflective, unaware, and amoral or immoral" (Kozinets & Handelman, 2004, p.698) and "incapable or disinclined to reflect on their own consumer behaviors from a systemic point-of-view

This is achieved by forcing them to maintain a list of individuals who do not wish to be conducted about purchasing a variety of products and services. Furthermore, these protections were enacted to ensure that businesses are not engaging in tactics that are abusive by limiting the times when they can call and what they can say. (Caudill, 2000) In contrast with the Consumer Privacy Bill of Rights, the proposed

Consumer Behavior -- the Impact of Advertising "Brands should redouble their efforts in using advertising to grow brand advocacy through the integration of online and offline branded consumer contact points…[and moreover since] brand advertising stimulates website visits…" understanding the online and social media sites and applications can go a long ways to creating successful advertising campaigns… (Graham, et al.). Purpose and Expectations Advertising in the current global marketplace requires a great deal more