2011 Christmas Holiday Season That Hollywood Movies

¶ … 2011 Christmas holiday season that Hollywood movies sales experienced a rather lackluster performance. Theaters experienced both a decline in total revenue as well as total visits despite the fact that the average ticket price saw a slight increase. It has been traditionally the case that the holiday season represents one of the industry's best seasons with a fairly steady growth curve. Despite the overall decrease in sales the author argued that it wasn't a consistent trend. That is that some movies did well during the year, especially in the summer, while others seemed to suffer much worse than expected results.

The author took a very neutral tone in providing the information about the Hollywood movie tone. It was a similar tone that one might find in a mainstream newspaper publication. Furthermore, the author provided multiple opinions about the movie sales revenues. The author doesn't take a strong stance on any one particular issue. Instead it is apparent that the author is attempting to provide various explanations from different sources to provide a balanced approach to explaining the sales trends. They also offer information about markets outside the United States as another effort to provide a comprehensive approach to the analytics.

For example, the author stated the opinion of the studio executives that believed the sales were correlated with the fact that there were a larger number of movies available. However, he also provided an alternative opinion from distribution executives that speculated that the number movies available was not the primary cause as other holiday seasons had similar offerings. The only opinionated argument that the author really offered was the fact that sales were less than expected because movie goers were less than enthusiastic. The author uses many quotes what seems to be various interviews conducted personally, although it doesn't explicitly say that it is the case. Another example would be this quote which targets the industry's volatility, "It's been a strange year in terms of ups and downs," says Patrick Corcoran, the director of media and research for the trade organization the National Association of Theater Owners.

The author provides sufficient evidence that there are conflicting opinions about the sales data and the reasons for its variation. The overall opinion that "moviegoers are less than enthusiastic" does not seem to be properly justified however. They cite that some movies did rather well which would indicate that at least some fans were rather enthusiastic for some of the films. The author also does not seem to account for any trends that occurred outside the industry that would also explain the moviegoers' behaviors. For example, during the period there was a relatively high unemployment rate so it could be the case that many people were enthusiastic to see the movies but simply couldn't afford it.