Generation X
Growth Trend for Generation X for 2004 to 2010
Martin & Prince (2009) predicted that Generation X would be the predominant market segment by 2010. U.S. Census data estimate that Generation X makes up 19% of the total population in 2010. Sources vary on which birth years to include when defining this generation. For the purposes of this research, the years of 1965 to 1978 will be used to determine the growth trend for this generation (Hachtmann, 2008, Reisenwitz & Iyer, 2009).
Growth Trend for White Consumer Segment Members for 2004 to 2010
In 2005, the white Generation X population numbered 37,208,000 and comprised 12.93% of the total population. While there was an increase in this population in 2006, the market segment is projected to decrease steadily based on U.S. Census projection data. The table below shows the growth trend for the white Generation X market segment.
Year Population Percentage of Total...
The table below shows the growth trend for the Hispanic Generation X market segment.
Year Population Percentage of Total Population
2005 8,750,000 3.04%
2006 8,631,000 2.97%
2007 8,772,000 3.00%
2008 8,903,000 3.02%
2009 9,029,000 3.04%
2010 9,146,000 3.05%
Growth Trend for African-American (Black) Consumer Segment Members for 2004 to 2010
Similar to the white population, the African-American segment of the Generation X market segment is…
