The following is a screen capture of the game.
Mobile Advertising at Disney
At the initial Mickey and Minnie Block Blast game screens there is the potential to also use this on a tablet or smartphone by setting parameters. Disney is one of the leaders is using HTML5 and auto-sense technologies that allow games to immediately be configured on the fly for a given device they are going to be used on (Edwards, Grover, 2011). For this game, when accessible on an Apple iPad for example, the configuration and screen resolution completely changes and supports the device it is being viewed on. This supports the technology leadership position Disney has in these gaming areas. The full configuration of the game for Mobile is so transparency the player doesn't have to do anything on the most popular devices.
Disney has also created the ability to give parents control over many of the advanced functions of their most popular games that are accessible on mobile devices. The continued research in terms of the effects of mobile advertising-based advergames are having on children show on the one hand hwo effective they are, but also highlight the need for controls to be in place as well (Mallinckrodt, Mizerski, 2007). Disney has been ahead of this trend and has also been one of the most vocal in support of the legality of advergames as well
(Grossman, 2005). Disney has averted many head-on problems on this issue by concentrating...
This will also turn Disney increasingly into the provide of mobile applications that act in much the same way as digital nannies (Rocks, 2007). Parents trust the Disney brand more than many others, making the adoption speed of these advergames exceptionally quick compared to many others. This will continue as Disney sees the value of these games in creating greater awareness of their characters and loyalty to their brands.
Edwards, C., & Grover, R. (2011, May 30). Mobile game makers move into toys, films, and more. Business Week,, 1.
Grossman, S. (2005). Grand theft oreo: The constitutionality of advergame regulation. The Yale Law Journal, 115(1), 227-236.
Mallinckrodt, V., & Mizerski, D. (2007). The effects of playing an advergame on young children's perceptions, preferences, and requests. Journal of Advertising, 36(2), 87-100.
Rocks, D. (2007, Apr 30).…
Just as technology is changing, travel and tourism providers also need to adapt and change to remain up-to-date and competitive. Innovation may help firms to gain advantages and compete even more effectively. References Anderson, R.E; Srinivansan, S.S. (2003), E-satisfaction and e-loyalty: A contingency framework, Psychology and Marketing, 20(2), 123-138. Bai, B., Hu, C., Elsworth, J., Countryman, C, (2004), Online Travel Planning and College Students: The Spring Break Experience, Journal of Travel & Tourism