In any case, the central place on the blimp for the company logo is relevant in showing the importance that is being attributed to the winged shoe.
The text is written in yellow on blue and the most reasonable explanation for this is the fact that yellow is a color that stands out, especially on its blue background. It is also an optimistic color, which means that Goodyear will thus be associated with a positive outlook. The lines above and below the writing are very important, because they emphasize the writing and attract the attention of the audience to them. The text and message is thus centered, both on the blimp and in the minds of the audience on the ground.
The simplicity of the advertisement stands out, but is natural if we look at the company's background and strength on the marketing. In my opinion, the idea of the management is not to dilute the name of the company with additional messages. For both those who know and those who don't know yet, Goodyear stands out as a criterion of excellence and simply putting out the name of the company on a blimp is enough to pass on this message of excellence, without additional help. Also, almost everybody knows that Goodyear also stands for great tires and that this is the industry in which the company operates. The very simplicity of the message shows confidence in the role and position of the company on the market.
In order to increase the capacity of the blimps to reach out to the potential audience, the blimps are also fitted with different night sings. This obviously diversifies the outreach and...
It also goes hand in hand with what has been previously described: the capacity of the company to simply show its strength on the market and put out a grandiose message for its customers and competitors.
In my opinion, the fleet of blimps that Goodyear has is a very efficient advertising instrument. First of all, it is geographically spread out, which means that it can reach diverse categories of potential consumers. At the same time, the Goodyear fleet of blimps is part of the popular culture and is very relevant from that perspective. Its outreach in this manner is enormous, with people who have contact with 20th century culture, including film and music, also being in contact with the Goodyear name through the blimps.
The very simple message is perhaps the most interesting part of the entire advertising mechanism. Goodyear says a lot by saying everything so simple. It does not need to complete the presence of the company name and logo with additional text, despite the fact that there is plenty of room on the back of the blimp to fill it with additional text. The message here is very clear: Goodyear just needs to say its name and customers should come.
Bibliography
1. On the Internet at http://www.straightdope.com/columns/read/1763/whats-that-flying-foot-in-the-goodyear-logo-all-about.Last retrieved on January 20, 2009
On the Internet at http://www.straightdope.com/columns/read/1763/whats-that-flying-foot-in-the-goodyear-logo-all-about.Last retrieved on January 20, 2009
