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Advertisers and Prejudice
Advertising is a way of marketing and/or promoting a product or a service. Most advertisers will try any possible way o attract the consumer-viewers' attention resulting them to buy or patronize the product or service. However, there are times wherein stereotyping is used by the advertisers just to send their message across. Prejudice and bias on the audiences' side becomes the easiest way out of the advertisers to sell their product or service.
There are two possible ways that audience can react to such advertising strategy. If an audience is either offended by the advertisement or found the ad inappropriate he/she can always report the said ad to the country's media and ad regulatory board. The officials who are tasked to monitor and help maintain clean and fair advertisement can create actions to stop or impose for an immediate change to the said advertisement. However, such report must provide ample evidence or enough grounds to declare that the advertisers have bypassed the rights of the viewers and/or that the advertisers failed to uphold a fair and proper advertising conduct.
Second best possible way that the audience can do is not to patronize the product or service being advertised. It must be noted that advertisers chose that kind of seemingly improper and biased advertising strategy because they want to sell their product or service. Hence, if the audiences as the target consumers will not patronize the product, the advertisement will eventually be changed or stopped because of its failure.
Indeed, the viewers should not take for granted the kind of advertisements that are offending or that promote stereotyping. The viewers can always react positively and/or negatively to it. After all, the advertiser's ultimate goal is to satisfy the viewers, hence viewers must be satisfied in a positive and proper way.
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