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¶ … advertising claim that firms advertise to manipulate people's tastes and defenders argue that advertising provides information. Both are correct, and characterizing these views as "pro advertising" or the reverse is not particularly accurate. Most industries exist in a state of monopolistic competition, and advertising is one of the ways that companies can differentiate themselves from the competition, and through this differentiation companies can exert a greater degree of market control (No author, 2012).
Firms sometimes use advertising as an informational tool, as it provides an opportunity to reveal to consumers the differences between the advertised product and its competitors. Typically, each product within an industry will differ at least slightly with respect to its design and the quality level of the workmanship and other inputs. In addition, firms use other marketing elements such as distribution to help with differentiation. Advertisers often use brands as shorthand for...
Further, there is evidence that consumers sometimes develop personal associations with brands (Fournier & Yao, 1997). As such, advertising might be construed as manipulating's people's tastes, although arguably if somebody is willing to let his or her tastes be manipulated by something other than the product/service itself, that is a reflection of a desire to make a change to his/her purchasing habits.
Examples can be found in any industry, but restaurants are an excellent example of monopolistic competition, even with specific segments. Quick service restaurants are a good example because they advertise extensively. No two chains have identical menus, although they can be similar. Many restaurants in this business focus on different foods themes, however, and different gimmicks within those…
Works Cited:
Fournier, S. & Yao, J. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing. Vol. 14 (5) 451-472.
No author (2012). Monopolistic competition, advertising. AMOSWeb. Retrieved May 30, 2012 from http://www.amosweb.com/cgi-bin/awb_nav.pl?s=wpd&c=dsp&k=monopolistic%20competition,%20advertising
Consumer Psychology Persuasion lies at the heart of successful advertising and marketing campaigns. In attempting to persuade individuals and groups, advertising agencies and social psychologists face the enormous difficulty of changing attitudes. The following technique achieves attitude change by manipulating the underlying beliefs. Changing Beliefs. Although consumer attitudes are notoriously resistant to change, this technique achieves it through switching the focus of its attack away from the attitudes themselves and onto the underlying
The FDA also, amongst others, has recommended that clinical trials used to support advertising claims be approved by the FDA and to institute stiff fines against those found gaily of deceptive tactics. (Turning Medicine Into Snake Oil...) There is little doubt from the research that pharmaceutical companies have to be made more accountable for their products and advertising promises. References Borden Anne. Vioxx Stroke Risk could last for Years. 2007. Retrieved
, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV
Islamic Marketing Strategy As the population of Muslims is increasing over time, there is also an increased demand of the introduction of Islamic principles in different sectors. One of these sectors that have seen a great deal of Islamization lately is the marketing sector. Muslims now want a marketing system that is in accordance with the laws of Shariah. One of the most projected examples of this is the introduction of
Multi-Ethnic Literature The focus of this work is to examine multi-ethnic literature and focus on treating humans like farm animals that can be manipulated for various purposes. Multi-Ethnic literature offers a glimpse into the lives of the various writers of this literature and into the lives of various ethnic groups and the way that they view life and society and their experiences. Examined in this study are various writers including Tupac
Accepting Client Assignments Outstanding client service begins with a full understanding of the client organization, its business needs and the position to be filled. An AESC member should: Accept only those assignments that a member is qualified to undertake on the basis of the member's knowledge of the client's needs and the member's ability to perform the specific assignment. Disclose promptly conflicts of interest known to the AESC member and accept assignments only