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¶ … airline ticket pricing varies depending on which day the passenger wishes to fly. This is an important question because it will provide the data necessary to passengers who wish to save money, assuming, of course, that these passengers also have the flexibility to travel on certain days. Considering the fact that most airline passengers are going to pay more to travel via air than they would via almost any other form of transportation, one would think that lowering the expenses of air travel would be appealing to a majority of those traveling via air.
It is assumed that there are trends to air travel and that the airlines track those trends. Assuming that those trends show air travel is not as feasible on certain days of the week, it could also be safely assumed that the airlines would then likely lower the cost of air travel on those days to lure additional passengers. Researching the available data will provide a sense of...
The researcher will use two cities (St. Louis, Missouri and Salt Lake City, Utah) as starting and ending points and will look for ticket pricing on the separate days. Pricing will be based on a non-business, non-discounted ticket. These two cities are being used because both are heavily traveled routes and yet are not so heavily traveled that pricing should be skewed in any manner. Since it is a relatively simple matter to plug in those two cities as destination on the various websites, data generated should be easily gathered by the researcher.
The first airline was Southwest Airlines and the data showed that for the months of December, January and February the non-discounted fare to fly from St. Louis to Salt Lake City (and vice versa) was $396. That price…
The third (and last) website used was www.aa.com. This website is the home of American Airlines, a regularly priced 'mainstream' airlines. American Airlines had a bevy of pricing available depending on specific flights and times. An example would be the pricing to travel from St. Louis to Salt Lake City on a Sunday was quoted at a starting price of as low as $246 and as high as $1,145. Monday pricing started at $297 and was as high as $931. Tuesday through Saturday pricing was $187 - $911. The return trip from Salt Lake City to St. Louis was as equally diverse.
The data showed that during a one-week timeframe in early January, 2011 that the pricing that could be found on various websites provided opportunity for a passenger to fly from St. Louis, Missouri to Salt Lake City, Utah for as little as $187 or as high as $1,145.
The data also showed that for the discount airline there was no difference in pricing based on the days of the week while at the 'major' airlines there was not only a difference based on the day chosen to fly, but on the times and flight availability as well. The ticket brokering website provided pricing based on availability of specific flights and airlines.
One-to-one marketing allows premium pricing as well as increased sales volume to particular unique micro markets. Studies show that as customer satisfaction and loyalty increases, consumers are less sensitive to price changes. Generally, they are willing to pay more for their preferred brand because they perceive some unique value that other alternatives do not provide (Giddens, 2002). Long-haul international business travelers and short/medium-haul domestic business travelers are the customers that
Value-based pricing is critically important in B2B marketing and selling scenarios as well, as the value delivered by enterprise software for example determines the percentage of maintenance paid every year (Hinterhuber, 2004). These maintenance payments yearly form the foundation of Oracle Corporations;' viability, in addition to many hundreds of other enterprise software companies. As a result of the critical role of value-based pricing in market positioning, companies have created
Airplane An airline is looking to introduce a new fleet of twin engined wide body aircraft into its fleet. Three different engine options are available and none is compatible with existing engine types in operation. Discuss the likely factors to be evaluated or taken into consideration and/or negotiated to ensure lowest ownership and operating costs over a ten-year period. First of all, commercial engines are far cheaper, as analysis of Boeing
Marketing Is About Service Encounter Concept of Marketing Marketing as an Organization-wide Philosophy Role of Marketing in Business Marketing Begins and Ends with the Customer Concept of Marketing Mix Impact of Globalization on Marketing What are Services Service Encounters: The Building Blocks for Customer Perceptions Impact of Globalization on Service Encounter The Importance of Encounters Marketing is about Service Encounter Concept of Marketing Marketing is all about managing strong relationship with customers. It is a process through which companies create value for their
Consumer Behavior in Travel: This review is a focus of the literature regarding consumer behavior as related to all aspects of travel. This review includes details of the buying behavior of the major generational groups (determined by accepted year guidelines), why travel consumers choose to shop as they do, and what behavioral traits lead to different travel experiences. Travel itself is a simple concept to define (when an individual leaves the local
Sometime the debtor is able to successfully reduce its liability and returns to profitability but quite often it returns to seek the court's protection again and sometime the end result is liquidation. Under Chapter 11 protections, the debtor gets an automatic protection from all creditors. The unsecured creditors cannot lay a claim on assets and secured creditors are also prevented from foreclosing on their collateral. A Chapter-11 company also gets