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There is little information with respect to adherence to copyright protections. Overall, Borders offers the most formal set of information to its customers, which seems to cause them to leave out important ethical and security information that the other sites provide.
Amazon uses a wide range of communication tools. The busy-looking website combines text and ample images. The core of Amazon communication, however, is interaction. Cookies and other tools are used to help target ads based on location and past purchase information. These recommendations are supplemented with an interactive component built around user reviews, resulting in a communications program where information comes from Amazon, third parties and fellow customers. Barnes & Noble's communication style is less friendly, but has some nice touches. One is the "most popular search terms" on the bottom of the home page, where the most popular search terms are largest. The communication style is in general more professional and less casual than Amazon's. Although user...
Borders offers a brighter, very casual communications style. They do not make as extensive use of tools such as cookies as do the other two sites and as a result the site has a less personal feel. All three companies make use of subscription emails to communicate with their customers. Borders has a different take on user reviews, providing more information about the reviewers to improve review integrity. The tools used for the reviews lend them the appearance of greater reliability. Overall, Amazon uses more tools to push products than the other two companies. Those firms have a more formal, less interactive style at the expense of a direct relationship with the customer.
Works Cited:
Amazon.com website. Retrieved July 15, 2009 from http://www.amazon.com
Borders website. Retrieved July 15, 2009 from http://www.borders.com
Barnes & Noble website. Retrieved July 15, 2009 from http://www.barnesandnoble.com/
Works Cited:
Amazon.com website. Retrieved July 15, 2009 from http://www.amazon.com
Borders website. Retrieved July 15, 2009 from http://www.borders.com
Barnes & Noble website. Retrieved July 15, 2009 from http://www.barnesandnoble.com/
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Amazon is the world's largest e-tailer, and a technological leader in the field. This paper will outline the ways in which Amazon has built out its technological leadership, and how its different technology strategies help to support its overall business strategy. Ultimately, Amazon excels on the basis of the strong customer focus in its use of IT, as it recognizes that meeting customer needs is a critical component to growing
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