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Mayo Clinic Strategic Marketing
Determine the key characteristics of the users of the products and/or services of the health care provider you selected
The key characteristics of the users of the products and services of Mayo Clinic encompasses those individuals reliant on what treatment option is most suited and best for them. Another characteristic is the need to have a better understanding of their diagnosis, to gain more knowledge about preventing illnesses and to be able to take charge of their health. The characteristics of the users encompass those that seek the highest quality of health care and medical assessment and treatment that is not only timely, but also effective.
Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success
The main competitors of Mayo Clinic include Allina Health System Company, John Hopkins Medicine International and Gundersen Lutheran, Inc. Company.
Allina Health System Company
Allina Hospitals and Clinics is a not-for-profit health care provider, which lays emphasis on safeguarding people as its top most asset, which is in the form of its good health. In particular, the health care provider possesses and operates approximately 15 hospitals, a network of just about one hundred clinics and specialty centers and a great deal of pharmaceuticals.
2. John Hopkins Medicine International
John Hopkins Medicine oversees five area hospitals with a total of almost 2,000 beds. More so, the entity offers academic services in the form of a medical school as well as a nursing program.
3. Gundersen Lutheran, Inc. Company
This competitor offers healthcare services to residents of more than twenty counties in the states of Minnesota, Wisconsin and Iowa. Gundersen Lutheran is ranked as a regional health care system provider, which consists of Gundersen Lutheran Medical Center, holding...
Mayo Clinic is situated in three main states, which include Florida, Arizona and Minnesota. In particular, its restricted geographical spread allows rival entities, such as John Hopkins, to establish themselves and provide health care services in regions where Mayo Clinic is not present. This minimal spread of business operations implies that mayo clinic is losing out on consumers who shift to its competitors. A recommended strategic action for Mayo Clinic is to increase the level of distribution in order to assure that more consumers have access. There is no doubt that consumers appreciate the products and services rendered by Mayo Clinic. However, they have to travel long distances in order to access the nearest Mayo Clinics. Therefore, it is recommended that mayo Clinic strategically improves on its distribution to have more health care centers that are easily accessible to the customers (Young and Ballarin, 2006).
Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected
The marketing mix is a business research approach that is used in marketing products or services rendered by a company. The marketing mix approach is made up of four different components or strategies, which include product, promotion, price and place strategies.
1. Promotion
Promotional strategies within the marketing mix are deemed to be essential for an organization in making certain that its brand is well accredited by the public and also used for appealing to new consumers. One of the promotional strategies that can be used by Mayo Clinic is the use of social media. Mayo Clinic will make use of social media platforms such as Facebook, Twitter, Instagram, Google +…
References
Ahmad, A. E. M. K., Al-Qarni, A. A., Alsharqi, O. Z., Qalai, D. A., & Kadi, N. (2013). The impact of marketing mix strategy on hospitals performance measured by patient satisfaction: An empirical investigation on Jeddah private sector hospital senior managers perspective. International Journal of Marketing Studies, 5(6), 210.
Smith, T. (2012). Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures. Ohio: South Western Cengage Learning.
Young, D. & Ballarin, E. (2006). Strategic decision-making in healthcare organization. International journal for health planning and management.
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