Analyzing Mayo Clinic Strategic Marketing

Mayo Clinic Strategic Marketing Determine the key characteristics of the users of the products and/or services of the health care provider you selected The key characteristics of the users of the products and services of Mayo Clinic encompasses those individuals reliant on what treatment option is most suited and best for them. Another characteristic is the need to have a better understanding of their diagnosis, to gain more knowledge about preventing illnesses and to be able to take charge of their health.

The characteristics of the users encompass those that seek the highest quality of health care and medical assessment and treatment that is not only timely, but also effective. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success The main competitors of Mayo Clinic include Allina Health System Company, John Hopkins Medicine International and Gundersen Lutheran, Inc. Company.

Allina Health System Company Allina Hospitals and Clinics is a not-for-profit health care provider, which lays emphasis on safeguarding people as its top most asset, which is in the form of its good health. In particular, the health care provider possesses and operates approximately 15 hospitals, a network of just about one hundred clinics and specialty centers and a great deal of pharmaceuticals. 2. John Hopkins Medicine International John Hopkins Medicine oversees five area hospitals with a total of almost 2,000 beds.

More so, the entity offers academic services in the form of a medical school as well as a nursing program. 3. Gundersen Lutheran, Inc. Company This competitor offers healthcare services to residents of more than twenty counties in the states of Minnesota, Wisconsin and Iowa. Gundersen Lutheran is ranked as a regional health care system provider, which consists of Gundersen Lutheran Medical Center, holding over 300 beds, more than 20 community clinics and nursing homes, and also a group medical practice, offering different medical specialties.

Mayo Clinic faces intense competition in this medical environment. Mayo Clinic is situated in three main states, which include Florida, Arizona and Minnesota. In particular, its restricted geographical spread allows rival entities, such as John Hopkins, to establish themselves and provide health care services in regions where Mayo Clinic is not present. This minimal spread of business operations implies that mayo clinic is losing out on consumers who shift to its competitors.

A recommended strategic action for Mayo Clinic is to increase the level of distribution in order to assure that more consumers have access. There is no doubt that consumers appreciate the products and services rendered by Mayo Clinic. However, they have to travel long distances in order to access the nearest Mayo Clinics. Therefore, it is recommended that mayo Clinic strategically improves on its distribution to have more health care centers that are easily accessible to the customers (Young and Ballarin, 2006).

Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected The marketing mix is a business research approach that is used in marketing products or services rendered by a company. The marketing mix approach is made up of four different components or strategies, which include product, promotion, price and place strategies. 1.

Promotion Promotional strategies within the marketing mix are deemed to be essential for an organization in making certain that its brand is well accredited by the public and also used for appealing to new consumers. One of the promotional strategies that can be used by Mayo Clinic is the use of social media. Mayo Clinic will make use of social media platforms such as Facebook, Twitter, Instagram, Google + on top of its website to promote the services that it intends on rendering to the target market population.

The healthcare provider will attain a competitive advantage because through social media, the scope is quite wide and can easily expand the consumer base. 2. Place Place strategy in the marketing mix refers to the manner in which a company will distribute its products or render the services that they are offering using different channels to the end-user consumer.

Being a provider of healthcare to the general public, Mayo Clinic can make use of direct distribution as the services rendered to the clients and consumers will be distributed directly by the organization. The healthcare organization will be able to gain an advantage in using this approach mostly for the reason that it gives Mayo Clinic wide-ranging control over the services that they render and also in the product offerings that they offer to the consumers. 3. Product Product strategies play a significant role in the marketing of an organization.

This is for the reason that it is the product package being offered by the organization that displays different or how better matched it is for the consumers in disparity with the other packages offered by other competing organizations. One of the product strategies to be utilized by Mayo Clinic in the market is product positioning. The product offerings for Mayo Clinic will be positioned as a different and much more suitable for the consumers to attain more satisfaction.

Mayo clinic has espoused technologies, for instance, SBR iOS application that patients can employ to link and engage with their doctors and health care providers. The existence of virtual physician-patient session has enhanced service delivery at Mayo Clinic. Patients are able to make consultations at the comfort of their homes or offices instead of having to actually visit the facility. Virtual sessions have also decreased the number of patients who throng the health care facilities.

The risk of congestion as patients have to queue and wait to meet their doctors becomes non-existent. The technology has also allowed patients access to their doctors in spite of their working hours. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected Pricing is considered to be one of the vital strategies in the marketing mix. This is because amongst the four, it is the only component variable that generates.