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Cisco
How is building a brand in a business-to-business context different from doing so in the consumer market?
The building of a strong brand for a corporation or organization has become an imperative element in recent times. In particular, there are two main ways of building brands, which include Business-to-Business (B2B) and Business-to-Consumer (B2C). In both these models, branding has to undertake the same tasks. Nonetheless, hinging on the target audience, the company will now have to make distinct decisions on branding. With regard to B2C, where consumers are the end-users, it can be delineated that a consumer is more often than not a person who is in direct decision to purchase products and services. Per se, branding will be purposed to target consumers as individuals. Contingent with each product and service, the company will build a brand so as to capture the imagination of and sway the consumers. With regard to CISCO, the most frequent individual customers are young people who have an inclination, as well as aptitude for technology and therefore inventive marketing strategies ought to be evolved to catch their imagination. CISCO has entered into tie-ups with the sporting merchandises to reach targeted audience and has made thereby particular gains (Kotler and Keller,...
In this case, the client encompasses a group that is made up the planned products and services, the assessment of products and services, and the decision to acquire or buy products and services. Accordingly, the branding strategy is the general approach, addressing clienteles wish to know and comprehend the product and its brand, required for their business. Above all, the content used in promotions for this strategy ought to be succinct, and avoid being tedious winding, for the simple reason that such consumers (business entities) do not have of the time to watch the trailer length. For B2B branding, customers require time to apprehend the brand. The customer is the business, and these are professional buyers, and therefore they have more comprehension regarding demands and objectives of purchasing the product. Therefore, taking this into consideration, they will lay more emphasis on products that will facilitate them attain efficiency in business, for instance increased revenue, decreased costs with outstanding service (Kotler and Keller, 2012).
Is Cisco's plan to reach out to consumers a viable one? Why or why not?
At present, Cisco is employing and…
Cisco began its acquisition spree in 1993 with the purchase of Crescendo Communications Inc. (Cisco, 1993). The purpose of this acquisition was to acquire a product that Cisco's customers wanted, but that Cisco did not at the time provide. Over the rest of the 1990s, Cisco focused on that type of expansion, totaling 71 acquisitions and a massive growth in the size of the company both in terms of revenue
Cisco Systems: Firm Strategy and Internal Strengths. Cisco Systems, the self-proclaimed "worldwide leader in networking for the Internet," has dominated similar firms in its industry. As Wall-Streets' beloved stock and an essential stock in any investor's portfolio, with over 35,566 employees worldwide and boasting revenues totaling 22.2 billion in the previous fiscal year the company aims to ensure that networks both public and private operate with maximum performance, security, and flexibility. As
Cisco SWOTS A Discussion of Cisco Systems SWOTS Strengths Weaknesses Opportunities Threats Cisco Systems is a company that has been in business for the past 25 years and they have grown from the basement of a few visionaries from Stanford University into the largest computer networking company in the world. The business model that they have put together has allowed the company to thrive despite many threats which have caused the demise of lesser companies. However,
Cisco SAFE's Network Security Planning Network Security Cisco SAFE Cisco SAFE has significantly help in securing large internetwork that has remain a daunting challenge; this complexity has been facilitated through cloud computing as well as social networks. Cisco SAFE architecture offer guidelines of design and implementation which are detailed that is used for building secure and reliable network infrastructures as well as the policies supporting them. The guides have been established based on
Cisco Problem Identification Cisco is a well managed company that has successfully maneuvered past downturns in the company through a management structure that encourage teamwork. Although the teamwork model has been successful, it took a great deal of time form many in the company to adapt to the new structure including the changes in the compensation model which is now heavily based on meeting organizational goals through teamwork. At the current time
Strategic Business Unit of Publicly Traded Organization The objective of this study is to select any strategic business unit from a publicly traded multi-national corporation and to analyze the overall competitive environment including market conditions, evaluate the current growth and new business strategies, along with implications, analyze the organization's primary business model, evaluate the organization's competencies and resources, evaluate the leveraging of growth strategies through partnerships and alliances and identify future