Consumer behavior factors influencing Android tablet purchasing decisions

Android Tablet

General Marketing

The objective of this study is to describe the cultural, social, personal and psychological factors that influence consumers on purchasing an Android Tablet. This work will also discuss which aspects of consumer behavior the product or service should emphasize in their marketing plan and why.

Personal Use

The personal reason to purchase an Android Tablet may include the ability to read E-books using the Android Tablet or the ability to listen to music or watch movies using the Android Tablet. In addition, the Android Tablet can be used to surf the Internet and the Android Tablet can run tens of thousands of applications for all types of use. In fact, the Android Tablet can do just about anything a large computer can do at a fraction of the price.

Psychological

Psychological reasons that people purchase the Android Tablet are very much linked to the cultural reasons that people purchase the Android Tablet and that being that ability to participate in the world around them.

Social

The social reasons that people purchase the Android Tablet are very much linked to the cultural and psychological reasons for their purchase of this device in that the device enables them to interact with the world and people to whom they are connected and with whom they do business with.

Primary Factors to Target in Marketing the Android Tablet

The primary factors to target in marketing the Android Tablet are first the many uses of this device in the work and leisure lives of the consumers. As well, the many uses that are available via the Android Tablet in communication, networking for business and social networking, all serve as optimal targets in marketing this device to the public. Highlighting the ability of the use of so many varied applications via the Android Tablet will serve to convince consumers that they not only 'want' the Android Tablet but indeed that they 'need' the Android Tablet in order to conduct business and to stay in contact with family and friends via their Social Networking websites will be very useful in marketing this product. The realization that the device performs the same as a larger more burdensome computer and that the smaller portable device is capable of all the same applications as the larger computer will be a convincing point from which to effectively market this product to consumers.