g., dinner). Accordingly, Panera expanded its local marketing staff by roughly 50% in 2006. Panera Bread boosted marketing efforts for the introduction of Crispani,
offering free samples within bakery-caf?s (encouraging trial) and
utilizing direct mail to distribute limited-time offers.
. Panera Bread needs to compete from their strengths in emerging fast-
growth geographic markets they are not currently in. Panera needs to
be aggressive about marketing...

leading growth in the most attractive mid markets, as the company leads the fast-casual segment with a
concept that offers fresh food (made with premium ingredients) at
reasonable prices (average check near $7) in an appealing setting.
Caf?s feature displays of freshly-baked goods, food served on china
plates, comfortable seating, warm d?cor, and free Wi-Fi access to
encourage longer visits in non-peak hours.

Appendix A: Financial Performance