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Apple Inc.
An Analysis of Apple's Manufacturing Process
What products or services of the company are you analyzing?
Apple is one of the world's premier manufactures of a product mix consisting of electronics goods, and related software applications, in a broad range of different industry segments. The company has a global supply chain that spans the globe and markets its products in a number of different international markets.
Apple's current mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Investopedia, 2015)."
How are these products made or services provided?
The distribution channels for Apple's products depend on the particular product. For example, software and digital media can be directly downloaded from the company's web platforms. Apple's electronic goods are distributed through direct and indirect channels however. From its direct and channel pricing strategy to its retail and online storefronts, Apple sells its products like no other company in the consumer electronics space and Apple never...
Therefore, Apple has developed its distribution channels so that they can maintain a significant amount of control internally and use this strategy to maximize its value to its shareholders.
Does the company provide both products and services?
Yes. One type of service could be considered the software and software updates that are regularly applied to existing products that have been sold in the market. However, in addition to product software updates, Apple also offers a range of service programs that are focused on the physical maintenance and service of the products that it sells as well.
Did the company outsource the manufacture of its products?
Apple's strategy is to outsource nearly all of its production to strategic partnerships in foreign locations where there is labor that is highly skilled and comparably inexpensive; primarily China. Apple basically creates the product designs internally, by collaborating with its suppliers, and then hands off the production operations to their strategic partners in the supply chain. Furthermore, Apple tries to keep many of the details about the operations about its supply chain as confidential as possible and it can be difficult to get any…
Works Cited
Cunningham, A. (2014, December 8). Apple manager gets year in jail, $4.5m fine for selling industry secrets. Retrieved from ARS Technica: http://arstechnica.com/apple/2014/12/apple-manager-gets-year-in-jail-4-5m-fine-for-selling-industry-secrets/
Hillsberg, A. (2014, September 17). How & Where iPhone Is Made: Comparison Of Apple's Manufacturing Process. Retrieved from CampareCamp.com: http://comparecamp.com/how-where-iPhone-is-made-comparison-of-apples-manufacturing-process/
Investopedia. (2015, April 23). What is Apple's current mission statement and how does it differ from Steve Job's original ideals? Retrieved from Investopedia: http://www.investopedia.com/ask/answers/042315/what-apples-current-mission-statement-and-how-does-it-differ-steve-jobs-original-ideals.asp
Josep, T. (2015, May 16). Apple's Sales and channel strategy -- key to it's success. Retrieved from Marketing Management Blog: https://mpk732.wordpress.com/author/tjosep/
Luk, L. (2015, August 7). Foxconn Worker Dies at iPhone Assembly Plant in China. Retrieved from The Wall Street Journal: http://www.wsj.com/articles/foxconn-worker-dies-at-iPhone-assembly-plant-in-china-1438934523
Meyer, D. (2011, February 3). Can Apple Redeem Itself on Supply Chain Sustainability? Taking a Cue on Accountability from Nike's Playbook. Retrieved from Valuestreaming: http://valuestream2009.wordpress.com/2011/02/03/can-apple-redeem-itself-on-supply-chain-sustainability-taking-a-cue-on-accountability-from-nike%E2%80%99s-playbook/
Moore, A. (2016, May 10). Complete guide to Apple's Campus 2: Everything we know about the new spaceship HQ -- New drone videos -- Apple showcases new headquarters -- Video: sneak peek at building progess. Retrieved from Mac World: http://www.macworld.co.uk/feature/apple/apple-spaceship-campus-facts-pictures-video-info-video-3489704/
Moore, M. (2010, February 27). Apple admits using child labour. Retrieved from The Telegraph: http://www.telegraph.co.uk/technology/apple/7330986/Apple-admits-using-child-labour.html
Wailgum, T. (2011, June 6). Gartner Top 25 Supply Chain: Apple Tops, SAP Customers Abound. Retrieved from SAP News, Analysis and Insight: http://www.asugnews.com/2011/06/06/gartner-top-25-supply-chain-apple-tops-sap-customers-abound/
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