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Apple Hypothesis Testing Review
Statistical Testing: Hypothesis Test
The statistical analysis for this research focused on using the Z test to compare each more specified region to the national average. Thus, the data was divided into specific region, West, Midwest, Northeast, and South. Each one of these regions was then tested to the total national numbers. This helps illustrate more regional trends and how Apple should focus its marketing of its new product for each of the specified regions. Ultimately this research assumes that there should be no significant differences between the likes and dislikes of Apple based on region, considering the company's widespread national popularity. To test this, a two-tailed Z test was used with a significance level set at 0.05.
The first scenario to be tested was the category of the number of customers interested and willing to purchase. First was the West. Customers who showed...
The Z-score was set at -5.2569. The p value was set at 0. Here, the result of the test shows that there is a significant difference between the West and the national average. The Midwest had a Z score of 0.431, with a p value of 0.6672. In this regard, the result is not significant, and there is not a huge change in demand compared to the national average. Next, the Northeast had a Z score of 1.5851 and a p value of 0.11184. This illustrates that there is not a significant difference compared to the national average. Finally, the South had a Z score of 3.3313, with a p value of 0.00086. This suggests that there is a significant difference between the region and the national average. Clearly, in the West, buyers are more willing to purchase products than anywhere in the nation, while the South shows less enthusiasm.
Next was the scenario of customers who were interested,…
Due to the forces of globalization and modernization, the role of culture within the purchase decision is becoming less and less intense, but the role of the society is increasing. At this level, the decision to purchase is greatly influenced by the reference group, or the organization or team with which the individual identifies or to which he wishes to belong. In order to gain the acceptance of the respective
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