AT&T has seen tremendous changes to its industry in the last ten years, including the rise of mobile services that have greatly expanded the use of data by AT&T customers. This has in turn provided the company with significant retail opportunities, since it is now a vendor of mobile devices and this has become the major income driver for the company. However, this technology also requires substantial investment in infrastructure, which offsets some of the gains.
The financial performance going back ten years for AT&T is reflected in the following ratios, where are derived from figures gathered from the firm's annual reports:
Current Ratio
Cash Ratio
Gross Margin
Operating Margin
Net Margin
LT Debt/Equity
Debt Ratio
ROE
ROA
These figures show that in general, AT&T has been a successful company. Over the past ten years, the general trend is that the company is getting larger. For example, revenues in 2003 were $34 billion and in 2012 they were $127 billion. The same trend exists with the size of the company. In 2003, the total assets for AT&T were around $48 billion. Today, total assets are around $272 billion. These dramatic size increases owe much to the...
T.C. Memo 2010-54: The court decision located at T.C. Memo 2010-54 is that of David J. And Letitia B. Crawford v. Commissioner of Internal Revenue, appearing as the petitioners and respondent respectively. The Court that Heard the Case: The United States Tax Court. This particular court according to Raabe, Whittenburg, Sanders, Sawyers, and Gill (2011) hears and determines Federal tax cases. In the words of the authors, "its jurisdiction is limited
T-tests in Quantitative Doctoral Business Research Quantitative research is one of the methodologies that is commonly used in doctoral business research. The use of this approach is attributable to the availability of more data that requires analysis to help generate competitive advantage in the business field. The use of quantitative research entails conducting statistical analysis, which involves the use of different methods such as t-tests and ANOVA. T-test is used in
Target Markets and Positioning T-Mobile's plan will target the millennial and younger generations, predominantly in urban and suburban areas. This target market is definable enough that the company can develop promotional campaigns for it. The key element in this market is the way that these two generations work with technology. They are the most digitally-engaged market and are driving smartphone usage (Lipman, 2017). They are the most mobile-forward generations, having essentially
Statistics: T-Tests and ANOVA T-Tests and ANOVA: Statistics Independent sample t-tests and ANOVA are both used to test for differences in means of unrelated, independent groups. However, ANOVA has been shown to be more effective than the t-test when the number of groups is more than two. This is because ANOVA controls the risk of type I error by holding the probability constant at a .05 significance level. This text explores the
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Action Plan The marketing plan will be executed by way of setting a budget, and time frames. Then, the difference personnel who will need to implement the plan will be identified, and given tasks associated with this marketing plan. Furthermore, there will be a set of objectives that will guide the different team members with respect how what they are trying to achieve in implementing the marketing plan. Responsibility There are hundreds of
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