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Action Plan
The marketing plan will be executed by way of setting a budget, and time frames. Then, the difference personnel who will need to implement the plan will be identified, and given tasks associated with this marketing plan. Furthermore, there will be a set of objectives that will guide the different team members with respect how what they are trying to achieve in implementing the marketing plan.
Responsibility
There are hundreds of individual tasks, but there are also hundreds of different people working in marketing for T-Mobile. There are content creators, digital marketing personnel, there are strategists, managers and analysts, all of whom will contribute to the effort. The marketing strategy for T-Mobile requires a lot of people to execute, so it is important that each functional manager reports back to an executive in charge of the strategy, to highlight the work that their team has done, in particular the tasks that have been completed and whether target metrics were reached.
Timelime
The timeline for the marketing plan for T-Mobile is long-run. The company's goal is to generate greater brand awareness and particularly...
The weakness that the company has with respect to its network needs to be downplayed in the mind of the consumer.
Budget
The best way to set a marketing budget is to work backwards. First identify what the expected lifetime value of a customer is, and then work back to determine what an appropriate acquisition cost should be. An effective marketing plan will deliver the targeted number of leads within this context. In the case of T-Mobile, the leads are likely to be people who come from competing telecom providers, so they need to be converted on relatively quickly. The budget has to be set in a way that this strategy is profitable –and it is the job of the marketing department to ensure that it is.
Measurement and Control
The metrics that drive strategy need to form the basis of measurement for success of this strategy. These measures will include the raw number of leads, the quality of leads, the cost per lead, and the cost per customer. The latter figure will be weighed against the cost per customer,…
Target Markets and Positioning T-Mobile's plan will target the millennial and younger generations, predominantly in urban and suburban areas. This target market is definable enough that the company can develop promotional campaigns for it. The key element in this market is the way that these two generations work with technology. They are the most digitally-engaged market and are driving smartphone usage (Lipman, 2017). They are the most mobile-forward generations, having essentially
The proposed Virgin Mobile SmartPhone would be priced at the same level as the Palm Centro with additional features including support for Web browsing and support of web-based applications. Rationale The high end of the SmartPhone market provides ample margin opportunities for Virgin Mobile to launch a new model into the mid-range of the market. Palm Centro is defining the low-end of the market with a de-featured SmartPhone that leaves mobile professionals'
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Plan for Eleftria Tablet Latest Changes In Red Text Marketing Plan for Eleftria Tablet PC The Eleftria Tablet PC is a revolutionary product in that it combines the latest developments in networking technologies, open source operating systems to keep costs low, and the ability to act as a central scheduling device for busy households. As of September, 2011 there are no tablets or low-end smart phones that have the ability to synchronize
It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid growth for the last few years. Anticipating huge potential of growth in this industry, numerous new companies are entering the market. These new entrants are manufacturing same quality products for the same target customers. Therefore, they are also a big
Michael Porter (Porter, 2008) b. The Offering The Libertad will be designed as a communications and collaboration platform, making the process of customizing its many features seamless within the production process. From a software standpoint, the foundation of the Libertad will be the Google Android operating system, customized to allow for easy integration of components and functional add-ons. The Google Android operating system is chosen as the basis of the offering