- Words: 1082
- Length: 4 Pages
- Topic: Business - Advertising
- Paper #: 76633602
Attitude Change & Persuasion
Examine the functions of attitudes and use appropriate examples to support the discussion.
Mark Snyder and Kenneth G. DeBono reference "functional theories" about attitudes; they explain that the functional aspect of attitudes allows people to "…execute plans and achieve goals" (Snyder, et al., 1989). Interestingly, the functional theory often serves "…very different functions for different people" because albeit two people may have very "similar attitudes," the persuasive conditions