However, in their early years, their main objective was to make a fortune either through getting an acceptable system that will be used by the Navy in equipping their ships or a dependable wireless replacement for the wired telephone. Yet, evidence has it that in those early days, Lee de Forest (the first one) already had ideas on the ways of using his radiotelephone for more than two-way purposes.

] Younger people (18- to 34-year-olds) are much more likely to view television news as mainly interested in serving the public interest (57.5% vs. 46.7%). Creating a local brand and attracting the most viewers is the name of the game in the battle for ratings and revenues. The local newscast defines the image of the station, and now more than ever local stations need up-to-date newscasts to keep audiences tuned in.

The Federal Communications Commission assigns each station to its place on the band of frequencies, and personal radios can pick up these signals when they are tuned to the correct frequencies (Brain nd). FM radio differs from AM radio not only in the frequencies used, but also in clarity. Because of this clarity, listeners soon began to realize that they could listen to music in a much more positive fashion.

Less tangible are the intellectual properties that Viacom controls, such as the broadcast rights for motion pictures and television programs, licensing of trademarks, etc. The Major Problem Facing Viacom Aside from the complexities and challenges of the industry itself, Viacom faces an additional major problem in the form of a succession dispute. More precisely, a power struggle for the role of COO of Viacom emerged when longtime COO Mel Karmazin vacated

In 1996 Westinghouse/CBS bought Infinity radio broadcasting and outdoor advertising group for $4.7 billion, a deal that was largely the result of the Telecommunications Act of 1996. The Telecommunications Act heavily deregulated the media industry and allowed a company to significantly increase the amount radio stations it could own. In 1997, Viacom dealt its educational, professional and reference publishing businesses to Pearson for $4.6 billion, and retains Simon & Schuster.

Television The history of television is at once familiar and unexpected, in that television, like every new medium, experienced a time when it was simultaneously written off as a fad and hailed as a world-changing wave of the future. The truth was somewhat more nuanced, because although television did change the world in serious, wide-ranging ways, it did not do so in the way many early critics and theorists suspected. By