Evaluating the 2010 BMW 335i and Audi A5 Quattro

BMW v Audi

Deciding on a car is a major consumer purchasing decision and one that must be made with care and deliberation. This is especially true in the luxury sector of the automobile market, because of the expenditures at stake. Using research drawn from company Websites, consumer reports, professional car reviewers, and personal test drives, I have evaluated the differences between two desirable luxury sports coupes sold in the United States: The 2010 BMW 335i and the 2010 Audi A5 Quattro. I have been personally interested in each of these cars, which have solid brand equity and good reputations. Few consumer or professional reviewers find serious faults with either of these sports coupes. Customizability makes the similarities between the BMW 335i and the 2010 Audi A5 outweigh the differences: in terms of comfort, appearance, and performance. Although both cars have definite strengths, both the review of literature and the test drive experiments offer s slight advantage to the Audi. Therefore, it is recommended that I purchase the Audi A5.

Table of Contents

Abstract

Introduction

Research Methods

Results

Conclusion

Recommendation