Food & Leisure Business Plan
Plan Description
The objective of this project is to develop a business plan focusing on developing a business website for Food & Leisure Inc. Food & Leisure is a new business dedicating in providing seafood, traveling experience and lodging services for potential customers. The plan will provide a blog providing information about recipes, real-time review, and recommendation. The project will also present the projected revenue that will detail the costs of advertisement and promotions and net revenues with the goals of building a reputation that will lead to a prosperous business and marketing vehicles to other viable businesses.
Steps to Achieve the Goals
The project will design the website and provide marketing techniques to achieve the business goals for Food & Leisure. In the contemporary business environment, increasing number of micro and small businesses are taking the advantages of the internet technology to launch their businesses online. One of the advantages of online business is the low cost of operations because the capital costs associated with building, furniture, and office stationary will be eliminated. Moreover, the website will allow the business accessible globally. The management will use different marketing techniques to achieve the business goals. To cut the cost of operations, Food & Leisure will focus on online adverts to make the website accessible to the potential customers...
For example, the company will submit the website to the major search engines such as Google, Bing, and Yahoo. Moreover, the company will take the advantages of top social media such as Facebook, Twitter, and LinkedIn to promote the website to the potential audience. (Al Jenaibi,2013).
3. Web Site Audience
The website audience will include tourists, sea lovers, business tourists, students, holidaymakers and Caribbean food lovers. The audience will also consist of skiers because the Food & Leisure will be one of the top resort centers in the country. The audience will also consist of summer visitors who will take the advantages of the assorted foods and location.
4. Storyboard of Website
The website will consist of the six pages as follows:
About me
My Home
Travel
Food
Libations, and Contact
Food & Leisure
About me
My Home
Travel
Food
Libations
Contact
This page will consist of the description of the business, which includes the product and services offered. The page will also provide the picture of goods and services offered.
This page will discuss the demographic, average temperature and the government of the business location.
The page will describe the traveling experience that customer will enjoy
The…
