Business Plan For Legal Cannabis Case Study

Length: 3 pages Sources: 2 Subject: Business - Industries Type: Case Study Paper: #65036900 Related Topics: Marijuana, Marketing, Canada, Brand
Excerpt from Case Study :

OrganiGram Holdings has a few strengths on which is can draw in order to thrive in the post-legalization market. The first strength lies in the cultivation talent. The company has been producing for the medical market for several years, which means that it has developed competency in the agricultural side of the business, producing different strains that deliver particular medical results. This talent will be important going forward into the legalization era. Further, the company has been able to develop competency in the manufacture of edibles. This market is particularly lucrative in US states that have fully legalized cannabis – being able to deliver products with a specific THC or CBD level, in a variety of formats including mints, cookies and bars, is essential to being competitive in the recreational marketplace.

The business savvy of the ownership group is another strength, because when the recreational market opens up there will be tremendous opportunity for the first movers in the business. If the trends in places like Colorado and Washington hold in Canada, then there is exceptional opportunity to build a nationwide brand name for high-consistency products with national distribution. It does, however, take a particular amount of production, distribution and marketing savvy to execute a nationwide strategy across Canada. Even large grocery and drug store chains tend to be regional – there are actually not that many companies that have gone nationwide in retail...


Thus, a high level of business savvy will be the only way that this company can navigate the different provincial regulations that will come with nationwide recreational cannabis.

There are a few weaknesses, whoever, that must be addressed. The first is that the company is based on New Brunswick , which means that it is geographically away from the economic centre of the country, much less away from the Western provinces. While doubtless there is a market in the Maritimes, gaining access to provincial distribution channels will likely require some sort of local presence, and being based in a small market like New Brunswick is definitely a weakness. Furthermore, there are questions as to whether the company has the capital to go nationwide at present. Given that this business is not all that legal at present, how much money the company has in advance of legal cash flow is a pretty fair question. Moreover, no company in the cannabis business at present has experience at legal marketing – it just has not been a thing in the cannabis business to date.

The opportunity is tremendous – a market of 35 million if the company can do nationwide business, and potentially more if it can crack the code in shipping to the US. That is for another day – getting access to the big four provinces is…

Sources Used in Documents:


Castaldo, J. (2017) How big is Canada's pot market, really? Macleans. Retrieved November 24, 2017 from

Crawley, M. (2017). Marijuana economics: predicting Ontario's legal pot market. CBC News. Retrieved November 24, 2017 from

Zochodne, G. (2017) Amid the green rush, suits are taking over Canada's cannabis industry. Financial Post. Retrieved November 24, 2017 from

Cite this Document:

"Business Plan For Legal Cannabis" (2017, November 25) Retrieved August 19, 2022, from

"Business Plan For Legal Cannabis" 25 November 2017. Web.19 August. 2022. <>

"Business Plan For Legal Cannabis", 25 November 2017, Accessed.19 August. 2022,

Related Documents
Legal Response to Drugs
Words: 1236 Length: 4 Pages Topic: Sports - Drugs Paper #: 9481766

Drugs Decriminalization of drugs is an ineffective legal policy that has harmed millions of Americans. Since Nixon's declaration of "war" on drugs, American policy towards mind-altering substances has been as violent and futile as the term "war on drugs" would suggest. Drug use is not qualitatively different from alcohol use. The prohibition of alcohol failed miserably in the early 20th century, leading also to a proliferation in profitable black market businesses

British Cannabis Policy Reform
Words: 11793 Length: 37 Pages Topic: Sports Paper #: 41229071

Cannabis in the UK: De-Penalisation, Decriminalisation, or Legalisation? In October of 2015, the Parliament of the United Kingdom was forced to debate whether the current prohibition on cannabis should end in some way. "Forced" is the correct word here, because Parliament seems otherwise unwilling to address the issue, but in this case it was obliged by its own policy, whereby any petition signed by at least one hundred thousand people must

Customer Retention Without Planned Obsolescence
Words: 910 Length: 2 Pages Topic: Business - Advertising Paper #: 62511019

difficulty with customer retention for Storz & Bickel is that their chief high-end product, the Volcano Vaporizer, lacks "planned obsolescence." I am using the term that was devised by Alfred P. Sloan for the Ford Motor Company, but this is now basically a strategy implemented by all major manufacturing corporations -- in some sense, the point of an iPhone 5 is that it will eventually be made obsolete by an

Market Segmentation Product Positioning Impact on Consumer
Words: 2352 Length: 9 Pages Topic: Business - Advertising Paper #: 26127348

Market Segmentation Product Positioning Impact on consumer Consumer Decision Process Marketing Mix In this paper, we present a marketing plan for My Wonderland, a specialty smoke shop based in Lancaster City, CA and which also operates as a gift shop. The marketing plan includes a detailed analysis of the company, its clients as well as the possible expansion/success strategies. The aim of the marketing plan is to make the business appealing to potential franchisees since

Drug and Alcohol Abuse in the Military
Words: 2583 Length: 8 Pages Topic: Business - Miscellaneous Paper #: 36327230

Army Substance Abuse Program, in terms of the program's history, its employment requirements, and the rationale behind them. It looks at various jobs within the hierarchy of this program, from the commanders responsible for implementing the program on the level of installations or garrisons, to the trained personnel taking urine samples. By way of demonstrating the utility of the continued education requirement even for the personnel collecting urine, the

Drug Screening Is Used More
Words: 3363 Length: 10 Pages Topic: Sports - Drugs Paper #: 39455260

In most cases, recreational drug use is seen as a victimless crime and a harmless activity. This attitude changes in the workplace if the drug use impairs performance to the detriment of other workers or if the work involves public safety, in which case tolerance for drug use drops significantly. Another reason why tolerance for some drug use is so high is because the attitude is a reaction to the