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This underscores why hypotheses are so critical for a research design, because as can be seen from the above discussion, they have a direct bearing on the selection of variables, the selection of research strategies, and ultimately how the research is used. The selection of variables were based, in both studies, on those factors most controllable by either the online e-tailers themselves or in the case of organizations, measurable internally and susceptible to arbitrary standards. Notice that each set of variables, in each studies, does not look to an external evaluation of trustworthiness. The use of attitudinal variables, the collection of psychographic data both from online customers and it professionals to ascertain how they are grouping themselves, and a more precise set of hypotheses and research variables would yield a much more balanced and accurate assessment of the issues of online trust and it Professional performance as it relates to ethics and organizational commitment.
Summary
In the research studies analyzed for this paper, there are strengths of research design that execute secondary data analysis exceptionally well, as is certainly the case with (Krishnamurthy, 1, 2, 3). Yet both studies' designs...
Most critical to these studies is the need to evaluate the issue of online trust of e-tailers and the trust of it professionals in their organizations, yet there is no external ranking, not external evaluation of the points of analysis, only the testing of e-tailing strategies and the measure of organizational commitment on the other. To be fully effective, research for business needs to have more of a broader focus on hypothesis formation and resulting variable definition and research design to take into account the frameworks respondents are using to, in these cases, impart trust to online retailers as customers, and to organizations as it professionals.
References
Krishnamurthy, Sandeep. An Empirical Study of the Causal Antecedents of Customer Confidence in E-Tailers by First Monday, volume 6, number 1 (January 2001),
URL:
http://firstmonday.org/issues/issue6_1/krishnamurthy/index.html
Oz, Effy. Organizational commitment and ethical behavior: An empirical study of information system professionals. Journal of Business Ethics; Dordrecht; Nov 2001
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