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¶ … business section a newspaper a business magazine organizations change. For articles answer questions: 1. For article, rationale presented change? Which external internal pressures considered chapter referred ? Are additional pressures specifically considered chapter? (hint: Tables 3.
Change rationales: A comparison of recent cases
In the article, "Operating profit surges as Bank of America slims down," the fortunes of one of the largest banks in the world is reported to have recovered after the negative impact of the 2008 mortgage crisis through effective change management in the form of organizational cost-cutting. BoA has "slashed staff, combined business units and dialed back its massive mortgage business. These steps helped the bank post $3.6 billion in operating profit during the first three months of the year -- a 40% surge -- even as revenue fell 2.5%" (Reckard 2012). BoA has been subject to a great deal of negative press in recent years, based upon its charging exorbitant service fees and its inflexibility in dealing with mortgage holders. After its acquisition of Countrywide Financial, BoA became one of the nation's largest holders of subprime mortgages. Rather than...
Its mortgage business is still in the red, but its financial services are showing a strong profit, and its credit card business is booming. It hopes to emphasize the profitable aspects of its empire while ridding itself of the more troubled components of its business.
BoA is focusing on changing aspects of its operations and services to reduce costs and generate more profits. In contrast, the Starbucks organization has recently instituted changes in response to bad PR, rather than shifts in consumer buying habits. "The coffee giant is ditching the red dye made from crushed beetles" in some of its baked goods and drinks (Hsu 2012). The red dye drew the ire of many customers, particularly vegans who wish to consume no animal products. Starbucks has traditionally catered to a youthful, moderately upscale clientele, and addressing the outrage of a small yet vocal group of customers was deemed to be in the retail coffee giant's best interest. Despite its 'crunchy' Seattle origins, Starbucks has drawn criticism for shutting down many independent coffee chains with its widespread expansion. Showing concern for customer's…
Works Cited
Hsu, Tiffany. "Starbucks to drop beetle juice from the menu." LA Times. 20 Apr 2012. [20 April
2012]. Retrieved: http://www.latimes.com/business/la-fi-starbucks-bug-color-20120420,0,6268561.story
Hirsch, Jerry. "In reversal, Ford brags it has smallest engines in the industry." LA Times. 19 Apr
2012. [20 April 2012]. Retrieved: http://www.latimes.com/business/money/la-fi-mo-ford-ecoboost-20120418,0,5046327.story
2012. [20 April 2012] http://www.latimes.com/business/la-fi-bank-america-shrinks-20120420,0,2263972.story
Resuming the aspects related to the external environment, the following problems were identified: the increased health concerns and possible environmental damage caused by the increasing number of discarded mobile phones may temper, in the future, the demand for mobile phones; changes in the type of consumers implies further diversification; technological changes bring about additional challenges; increasing competition in the mobile phone market. Recommendations The recommendations are based on three pillars: e-business, quality services
It is projected that at least 10% of the individuals receiving the survey will respond. There are a variety of reasons for using qualitative methods in a study such as this one. Even though there are drawbacks to the qualitative method including (but not limited to) the fact that respondents are not known and could be lying, the responses are very subjective, and the questions themselves are quantitative in nature,
Some customers are interested in the advertorials they find in their favorite magazine, some are attracted by the fact that celebrities promote the product in case, and other customers are attracted by sponsoring and organizing certain events they are interested in. There are several aspects that must be taken into consideration when analyzing the success of the media message in the case of Gillette ProFusion razor. For example, it is
In addition to these activities, a professionally done Website where the weekly webinars will be hosted from, and a list of in-person events the company is sponsoring will also be provided. CFOS and CEOs are the ones in content providers making the decisions of whether to monetize their content. Advertising and sales promotion must concentrate on events where these specific professionals are in an attempt to gain their interest
Today the outbound telephone marketing industry has given political campaigns the ability to reach out to a large group of targeted voters in a quick and quiet way, just below the radar. This notion went way beyond the small volunteer call centers that have existed for over forty years. It was essential for the technology to be in place and widely utilized. Political campaigns could not have put into production
Business Summaries This chapter addresses the reasons that one should study business and businesses to begin with. The authors make the point that they do not intend for this to be a narrow study that just focuses on particular examples of successive and failed businesses, although it will include case studies too. But the major point of studying business, the authors write, is to provide a larger sense of what is needed