TNT is a multinational company specializing in the express service delivery. The company delivers parcel, document, and mail to its customers domestically and globally. Following the global recession, competitions, and recent development in the electronic message delivery, the company has recorded a decline in the profits delivered to the shareholders in the last few years. This document develops a marketing plan to improve the company sales and boost the revenue.

Multinational Global Operations Company Overview McDonald Corporation is a multinational company that operates in the fast food sector in 119 countries. The company has 32,737 restaurants and operates 19,276 franchises. McDonald runs its business in the six geographical regions such as the United States, Europe and Pacific, Middle East and Africa (APMEA). In the U.S. segment, McDonald could boast of 34% from its total revenue. The company also records 40% of the

These claims are virtually all based on the concept that corporations - particularly multinationals -- should be held accountable for their actions within their sphere of operations. "Corporations, for their part, have responded in numerous ways, from denying any duties in the area of human rights to accepting voluntary codes that could constrain their behavior" (Ratner, 2001, p. 436). In fact, this very point is echoed throughout the literature; for

Often knowledge transfer faces the most significant threats in globally distributed MNCs, as the core part of their international property is included in the knowledge they are sharing across networks (Caelli, 2002). Knowledge transfer however is critical for being able to compete effectively on a global basis, as customers increasing a re buying expertise, not just products. This requirement is often exacerbated by local governments in foreign nations who

Managing All Stakeholders in the Context of a Merger Process Review of the Relevant Literature Types of Mergers Identifying All Stakeholders in a Given Business Strategic Market Factors Driving Merger Activity Selection Process for Merger Candidates Summary, Conclusion, and Recommendations The Challenge of Managing All Stakeholders in the Context of a Merger Process Mergers and acquisitions became central features of organizational life in the last part of the 20th century, particularly as organizations seek to establish and

Typically, buyers have the ability to switch their tastes from one soft drink brand to the other. Barrier to Entry: It is very difficult to enter the industry due to several factors: First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of