Sea Treasures is facing a dilemma not unlike the same dilemma faced by many other businesses. Times change, technologies change and the markets change. Sea Treasures is facing going out of business due to their business model not being current with the demands, ebbs and flow of the market. To remedy this problem, Sea Treasures has decided to start off with a website from the ground up. This is their short-term solution. Over the long haul, Sea Treasures will flesh out their online business to include the sale of live animals. The short-term items will be aquarium decor items. One footnote given about the short-term plan is that the items being sold via the website are collecting dust in a warehouse that is rather costly for Sea Treasures to rent and maintain. While the overall plan for Sea Treasures is pretty basic, the execution will be complex and it is important to get things right the first time as much as is possible and adjust for things that are missed on the first pass. Analysis

As alluded to in the parameters for this assignment, Amazon and other online sales portals come from very humble beginnings. Indeed, neither Google nor Amazon even existed corporately in 1990 and yet both now dominate the online sphere of the United States and much of the rest of the world. The parameters also points to two sources of models and frameworks that should be pointed to. Indeed, the author will point to the three questions each asked in regards to developmental change, transitional change...

Further, it has to be recognized that the initial launch of the online portal will be the more pivotal of the two website stages. Before the website is even launched, there needs to be a paradigm shift with Sea Treasures. They are going to have to ask the hard questions such as whether the current culture supports the changes that are needed, whether it is realistic to expect his change to occur over a pre-determined timetable and does the organization need to begin its change process before the destination is fully known and defined. As for the last question, the destination is known fairly well. The current business model that the firm is using will not allow them to survive and thus they need to shift to a model that allows for online sales of decor items (initially) and live fish (later on in the process) so as to keep the business solvent over the long-term. Basically, Sea Treasures is doing its best to be the "evolve" in the "evolve or die" truism (Anderson & Ackerman, 2011).
The second change, as noted before, will be the easier one with the exception of the logistics of selling live animals online. However, that pales into comparison to reinventing a company's business model and what it relies on from a revenue standpoint. To realize success with the initial efforts, Sea Treasures would be wise to make heavy use of the words of Worley and Cummings and Worley. They give five steps to follow when it comes to change and creating readiness for…