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Cocacola is the market leader in beverage and fuzzy drinks category in United States. Pepsi co. is 2nd in the lead to coke. Despite being a multi-brand company, comprised of Pepsi cola and Frito Lays, the brand Pepsi hasn't been able to knock off Coke from the top spot for a long time now. Tropicana, Gatorade and Aquafina bottled water are other brands that Pepsi Co relies on. Combined revenue from all these leading brands make PepsiCo. The biggest non-alcoholic company.
Pepsi has always been a market innovator in terms of advertising and media communications. Recently heavy expenditure has been done on internet display advertising and community engagement through social media. Other than that the traditional media mix comprises of leading Television and radio networks. Cable television advertising and national TV / Radio advertising deliver the maximum spots for Pepsi. Advertising is being done on leading national newspapers and magazines, industry magazines and regional language magazines as well.
For a brand like Pepsi creating a thorough media communications strategy that would reach the masses,...
Being a global brand Pepsi wants to maximize the reach of its advertising messages, since campaigns are done for a global audience therefore it is important that the big idea of the campaign remains consistent across all mediums, because, for a campaign idea to be successful, it has to be adaptable across multiple mediums. Whether the execution is done via television advertising or printed ads, the campaign needs to deliver the right message.
A holistic media communication strategy deployed by Pepsi meant that maximum propagation of the campaign could be achieved. According to Statista, in 2010, PepsiCo spent 35.3 million U.S. dollars on internet advertising in the U.S. alone (Statista, 2010). Pepsi has an astonishing budget of $600M for advertising; therefore all the major sources are utilized. Advertising done through magazines, newspapers, outdoor, TV, Radio, and Internet account for more than 2/3 of the spent done. But 1/3 of the expenditure from the $600 goes unmeasured. (Bloomberg, 2012)
Consumers base their decisions on the message they receive from all…
References
Bloomberg (2012), PepsiCo May Boost Marketing Budget to Take On Coca-Cola: Retail, Retrieved on February 5, 2012 from: http://www.bloomberg.com/news/2012-01-27/pepsico-may-boost-marketing-budget-to-take-on-a-surging-coca-cola-retail.html
Statista (2011), Estimated U.S. ad spending of PepsiCo in 2010 by medium (in million U.S. dollars), Retrieved on February 6, 2012 from: http://www.statista.com/statistics/192214/us-ad-spending-of-pepsico/
Advertising Age (2011), Database of 100 leading national advertisers, retrieved from http://adage.com/datacenter/marketertrees2011update/
Pepsico vs. Coca Cola Pepsico vs. CocaCola The purpose of this essay is to present the comparative analysis of two companies CocaCola and PepsiCo. The main objective of the essay is to compare and analyze financial performance of two companies in terms of ratios. CocaCola is 126 years old company was created by Atlanta pharmacist John Pemberton in 1886. It has 3500 growing products available in 200+ countries. CocaCola receives 1,322,000 tweets per
Instead, the Cola Wars helped the industry grow. In 2000, for example, 41% of total non-alcoholic beverages sold were CSDs. In the late 1990s and into the 21st century, the drinks with high growth (and media hype) were non-carbonated juices, sports drinks, tea drinks, dairy drinks, and bottled water. Pepsi dominated this market with Gatorade, Lipton and Aquafina. The bottlers were also required to reinvest in more complex equipment
S.A. And other regions, Pepsi has tended to target generation X or the younger generation. This has led to the view that the Pepsi brand and marketing is aimed more at the youth segment of the market; as the slogan "Pepsi generation" would suggest (Comparative Analysis of Pepsi and Coke). Pepsi has also changed the colors and image of its brand more than Coke, possibly in order to attract the youth
Pepsi, as part of this new strategy, is also strategically placing commercials. At the Grammy Awards, they bought the commercial spot after singer Will.i.iam presented an award. Pepsi placed a special "bumper" with the rapper's photo, which then shifted into an updated Pepsi ad that featured the rapper and Bob Dylan. This is one example, as part of its marketing strategy to completely remake its image, logo, and design, of how
Coca-Cola Macro-Economic Analysis Coca-Cola is an extremely effective organization. Nevertheless it has a number of difficulties surfacing at this time. The Coca-Cola Company offers around four hundred various consumer drinks and merchandise. The majority are not known as well as seldom observed with regards to accessible purchase. Furthermore, an additional problem the organization ought to deal with may be the health problems associated with soft drinks since it really is recognized that
Pension Plans of Coca Cola Co. Vs. Pepsi Inc. Compare the pension plans of Coca Cola and Pepsi, noting what type of pension, and funded status as of 2007 end of year. A) Coca Cola Co. This is a Defined Contribution Plan. For its primary plan the employer matches 100% of participants contribution, up to 3% of compensation. Benefit obligation at end of year for 2007 was $3,517 million. Benefits paid for pensions plan were