women's entrepreneurs: Evidence from an East African Economy (Ethiopia) It is an established fact that the Micro and Small Enterprise (MSE) sectors can help large parts of the populace in underdeveloped economies like Ethiopia as the means for livelihood. African women are beleaguered with societal and cultural challenges and overall entrepreneurial attributes, and that is reflected in the lack of their entrepreneurship development. This study hence takes up the issues

(Fletcher & Crochiere, 2004) Motivation to Learn Motivation to learn can be defined as the degree of cognitive effort invested to achieve educational goals (Li, 2003). It can also be understood as the degree of "seriousness" with which a student attempts to address the commitments and targets school with the purpose of: a) master the knowledge and skills rather than and get away with doing the minimum, b) clearly verify the

E-Mail in Business Communication E-mail: History, Relation, and Impact on effective Business Communication Email in Business Communication Electronic Mail Impact of Email to Business Communication Implications of Emails as Business Communication Tools Email is an important form of communication in today's organization that is increasingly seeing a geographical dispersal of the workforce. To communication tool has replaced traditional business letters and memos in preference for email memos. The research carried out a review of literature on

business world, many strategies have been devised to gain and retain customers. Phenomena such as globalization, market saturation, and better information technology have driven strategies such as customer awareness and long-term customer relationships to be favored above relatively short-term strategies to gain new customers, such as product price and quality (Kinuthai et al., 2012, p. 223). Indeed, creating brand loyalty in order to retain customers in the long-term has

Consequently, marketing efforts become more and more important. Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive

Sugar Substitutes SWEET BUT DEADLY? Health Concerns and Risks of Using Sugar Substitutes Sweets and sugar-sweetened pop or soft drinks have recently been blamed for an increasing number of negative health conditions, such as overweight and diabetes. This has led solid soft drink consumers to turn to artificially sweetened soft drinks as substitutes. The safety of artificial sweeteners or sugar substitutes has been questioned but the impact of high intakes of artificial sweeteners