Indeed, it may be relevant to argue that in some contexts-such as with cable news-that there is an inherent commercial interest reflected in audience share that
itself justifies a less objective approach to current events. This is not
to absolve the media outlet for playing the charade of a legitimate source
for news so much as to remark that the audience must be aware of this fact
and must absorb news accordingly. In our definition of news, it is
ultimately apparent that news is mass-media reported information which is
by intent, timely, accurate and balanced in such a way as to reflect its
true relevance to impacted audiences. However, it remains largely up to
the audience to determine how effectively these principals are achieved in
any given context.

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