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Communication & Technology Since The Research Proposal

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Excerpt from Research Proposal :

In a study entitled Lost on the Web: Does Web Distribution Stimulate or Depress Television Viewing?, it was found out that Web distribution of TV programs positively influenced the overall viewing of TV network programming (Waldfogel, 2007). A joint poll by America Online and the Associated Press reports that 80% of their respondents say that their TV viewing habits remain unchanged despite having consumed online videos. It can be inferred, therefore, that Web distribution of network material can actually become a form of free advertising.

RESARCH QUESTIONS and HYPOTHESES

The review of the literature and the study framework lead to the following research questions: Does downloading or online viewing of shows play a role in the TV viewing habits of University students? What are the motivations that drive these students who prefer online downloading and viewing over watching shows aired in cable TV?

It is likewise the review of the related studies and the theoretical framework that pointed out the most probable hypotheses for this study: That one, Online downloading and viewing of shows has significantly affected TV-viewing behavior of students (e.g. In terms of number of hours spent in watching TV vs. hours spent online). The next hypothesis is that...
...The needs that peers our age seek to fulfill by watching TV ten years ago could be vastly different from our perceived needs now.

References

Allen, D. (2007, August). Top 10 Video Sharing sites. PC World Magazine.

Aughton, S. (2005, October 11). P2P activity doubles in two years. PC Pro. Downloaded at http://www.pcpro.co.uk/news/78525/p2p-activity-doubles-in-two-years.html

CIO Online magazine. (2005, October). June Statistics Reveal Online Video Popularity. Downloaded at http://64.28.79.74/cmo/metrics/viewmetric.cfm?METRIC=866

Foulke, N. (2000, December). The history of Napster (a quick and dirty version). The Bi-College News Online. Downloaded at http://www.biconews.com/article/view/3390

Grecco, M. (2006, December). The Gurus of Youtube. Time Magazine.

Lafsky, M. (2007, November 7). Is Web Video really hurting TV. The New York Times.

Littlejohn, S.W. (2008). Theories of human communication (9th ed). Australia: Thomson/Wadsworth.

Madden, M. (2007, July). Online Video. Pew Internet and American Life Project Mary Madden. Downloaded at http://www.pewinternet.org/pdfs/PIP_Online_Video_2007.pdf

Federal Trade Commission. (2005). Peer-to-Peer File-Sharing Technology: Consumer Protection and Competition Issues. Federal Trade Commission.

TorrentFreak. (2006, Decemeber). Swedish TV Channels Lose Every Fourth Youngster to Downloading, Downloaded at http://torrentfreak.com/swedish-tv-channels-lose-every-fourth-youngster-to-downloading/

Waldfogel, J. (2007, August 10). Lost on the…
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Sources Used in Documents:

References

Allen, D. (2007, August). Top 10 Video Sharing sites. PC World Magazine.

Aughton, S. (2005, October 11). P2P activity doubles in two years. PC Pro. Downloaded at http://www.pcpro.co.uk/news/78525/p2p-activity-doubles-in-two-years.html

CIO Online magazine. (2005, October). June Statistics Reveal Online Video Popularity. Downloaded at http://64.28.79.74/cmo/metrics/viewmetric.cfm?METRIC=866

Foulke, N. (2000, December). The history of Napster (a quick and dirty version). The Bi-College News Online. Downloaded at http://www.biconews.com/article/view/3390

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