Communication In Starbucks The Impressive Term Paper

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The web site focuses on delivering business to its customers, and at the same time delivering business to other business segments (Habermann, et. al., 2004). Habermann and his colleagues describe the current information technology strategy of Starbucks as follows. Currently the site is more in line with the company's mission and strategy, to build the brand, educate their consumers and provide some limited online purchases as well as value added services. Its focus is on the business to consumer and business to business segments. The site is very clear, concise and easy to navigate which makes the overall experience very user friendly.

In view of this, it can be concluded that Starbucks somehow successfully uses information technology to communicate with their customers and business partners.

Based on the research conducted by...

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The web site is currently servicing only a limited area of e-commerce transactions to its customers. If the company will integrate its more of its offline services into the online world (Habermann, et.al, 2004), the company can establish a better way of communicating with the customers. As how information technology is being used by many companies, especially in terms of communication, Starbucks must also take advantage of the capabilities that information technology provides.
Bibliography

Habermann, C., Mattis, A., Medvedowsky, D., Nash, O.

Starbucks. http://elab.vanderbilt.edu/research/papers/pdf/student_projects/Final%20Report%20Starbucks.com.pdf

Sources Used in Documents:

Bibliography

Habermann, C., Mattis, A., Medvedowsky, D., Nash, O.

Starbucks. http://elab.vanderbilt.edu/research/papers/pdf/student_projects/Final%20Report%20Starbucks.com.pdf


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