Organizational communication failure: personality cults and skill deficits

Communications

Failure to communicate effectively can lead to poor performance and organizational failure. The personality cult is a real problem within the context of business communications because there are times when the individual that has the devotion of the people is also the person that is causing problems in the organization. Communication has long been a difficult task, the advent of newer technologies has further complicated organizational communications. A prime example of a failure to communicate can be seen in the attempted terror plot that occurred on Northwest flight 253 which occurred on Christmas day of 2009. It is recommended that in the future the intelligence agencies make a concerted effort to unify their information systems in a way that ensures that important information gets to the appropriate audience.

Introduction

Communication is the most important factor for any organization. In fact, "communication in modern business is essentially a competitive activity, a rhetorical venture in which writers and speakers attempt to gain advantage over other forces that contend for their audience's attention (King, 2009)." Failure to communicate effectively can lead to poor performance and organizational failure. The purpose of this discussion is to explore the topic of communication management. More specifically the research will focus on factors that most often lead to communication failure.

Business Communication

There are many factors that lead to the failure of people in an organization to communicate effectively. One factor is associated with the personality cult. The cult of personality has to do with an "intense devotion to a particular person ("Cult of Personality")." The personality cult is a real problem within the context of business communications because there are times when the individual that has the devotion of the people is also the person that is causing problems in the organization. When people have an allegiance to a person they are reluctant to communicate their feeling about that persons behavior or actions, even when their actions are wrong or hurtful to the organization.

The cult of personality is most often the result of the actions of an entire group. Although some leaders are charismatic and convincing, the fault lies in the inability of the group to look passed charisma to see the problems that the individual is causing. When this occurs the organization can deteriorate quite quickly. The individual is also to blame, because many leaders of this type are manipulative and conniving. They use their personalities to fulfill their own agendas.

Lack of Communication Skills

Effective communication requires a certain set of skills. Both managers and employees must have the ability to communicate effectively. According to Ulvenblad (2008) clear communication is of particular importance as it pertains to start up businesses. According to the author "Communication and communicative skills are essential in different phases of the entrepreneurship (Ulvenblad, 2008)." The author points out that effective communication for start up businesses can be even more important than for established companies. When communications is not effective in a startup organization the company may not get off the ground (Dawkins, 2004).

Communication in the Age of Technology

Communication has long been a difficult task, the advent of newer technologies has further complicated organizational communications. Email, conferencing and mobile phones have created new avenues of communication that are quite different from traditional forms of communication (Luftman, 2006).

"Many large organizations have installed a complex network of computer-based telephone, facsimile, printing, voice mail, email, and even videoconferencing technologies. These technologies increase the potential for communication in the organization. They also can support changing patterns of communication. Because technology reduces the cost and unreliability of relaying orders, management can tighten control (Hinds and Kiesler, 1995)."

One of the primary differences between traditional forms of communication and traditional forms of communication is distance. This distance can be problematic because traditional communication tools such as reading body language are not possible. As a result new skill sets have to be learned so that this type of communication can be used effectively.

Another problem associated with these advanced forms of communication is the tremendous amount of information that is available to organizations. Having excess to too much information can be detrimental to an organization because employees have to filter out information that is irrelevant. This process takes time and money. Having to filter through an onslaught of information can be particularly daunting when it concerns matters of national security. The Department of Homeland Security, the FBI, the CIA and the Airline industry have all experienced issues associated with the failure to communicate. In many instances security issues have arisen, not because of a lack of information but because the meaningful information was lost or never shared with the appropriate players.

Poor communication also occurs when there is rivalry that exists amongst various departments within an organization. In some instances people from different departments have difficulty working together because they are competitive. When departments do not understand the importance of working with one another toward a common goal, communications can be confrontational and nothing is accomplished. Communications failures also occur when those who are communicating with one another are careless or negligent with the comments that they make. In some cases communication is loss because the feedback given is inappropriate.

When problems and warnings are communicated by employees or managers, it is important that these problems and warnings are not taken for granted. Failure to act may result in catastrophe for the organization. Many organizations suffer great losses in profitability because they fail to heed warning and solve problems. Evidence of this can be seen with the current situation facing Toyota Motor Company. Toyota has recently recalled millions of its vehicles because of an acceleration problem they were warned about many years ago. Because the company failed to heed warnings concerning the problems with several of its vehicles, the company is now facing a serious issue that has damaged the reputation of the company and may cost Toyota a great deal of business well into the future.

It is also important that the information this is acquired is not mishandled. That is it is essential that information get to the appropriate people so that the correct strategies and approaches can be deployed to deal with the situation. When information is not received by the appropriate individuals breakdowns in communication occur and none of the goals of the organization are met.

Recommendations

It is imperative that businesses understand the vital role that communication plays in ensuring that an organization can meet all goals and objectives. In the case of the intelligence community in the aforementioned case study, there was a failure to communicate as it pertained to the appropriate information reaching the correct people. This failure lead to an attempted attack. It is recommended in the future that the intelligence agencies make a concerted effort to unify their information systems in a way that ensures that important information gets to the appropriate audience. Organizations must understand and agree to an overhaul of the current system. The new system will ensure that the information received is factual and relevant. In addition, intelligence agencies in the United States must communicate with agencies outside of the United States. If this form of communication would have been adapted prior to the Christmas day attack, it might not have occurred because other countries including Great Britain, were aware of the suspects association and would not allow him into the country. Overall organizations must make a concerted effort to adequately communicate within another so that such attacks do not take place again.

Conclusion

The purpose of this discussion was to explore the topic of communication management. More specifically the research focused on factors that most often lead to communication failure. The research found that there are several factors associated with communication including, advents in technology, poor communications skills, the inability to handle information effectively. The research found that in many cases problems can be solved when effective communication occurs.

Work Cited

Becerra M. andGupta a.K. (2003)Perceived Trustworthiness within the Organization: The Moderating Impact ofCommunication Frequency on Trustor and Trustee Effects Organization Science, Vol. 14 (1), pp. 32-44

Brook, D., King, C., Anderson, D. & Bahr, J. (2006). The Department of Homeland Security: Gateway to civil service reform? (Tech. Rep. No. NPS-CDMR-HR-06-006). Naval Postgraduate School, Center for Defense Management Research.

Dawkins, J. (2004) Corporate Responsibility: The communications challenge. Journal of Communications Management. 9 (2) 108-119.

Hinds P., Kiesler S. (1995) Communication across Boundaries: Work, Structure, and Use of Communication Technologies in a Large Organization. Organization Science, Vol. 6, No. 4 (Jul. - Aug., 1995), pp. 373-39

King. Cynthia L. (2010) Beyond Persuasion: The Rhetoric of Negotiation in Business Communication. Journal of Business Communication 2010; 47; 69

Elliot P., Baldor L.C. (2009) Obama: Flight 253 Plot Is Result of 'Systemic Failure'. http://www.huffingtonpost.com/2009/12/29/obama-flight-253-plot-is-_n_406502.html

Cult of Personality. cult of personality

Luftman, J (2006)Key issues for it executives. MIS quarterly executive. 5 (2), 81

Ulvenblad P . The Challenge of Communication (CHoC): Communicative skills in the start-up phase of a business. Small Enterprise Research: The Journal of SEAANZ. 16(1)