Companies Have Redesigned Their Packaging Research Proposal

" This particular demographic is looking towards the future and they want to make sure that the products that they purchase are not harmful to the environment. The process of redesigning the packaging will be the responsibility of a special committee on packaging. The committee will be responsible researching and developing packaging that is biodegradable. In changing the manner in which packaging is designed, the company will realize many benefits. Firstly the company can be proud of the fact that it is reducing the amount of pollution in the environment which is beneficial to every living organism. The company also benefits because customers greatly appreciate businesses that make an effort to use environmentally friendly packaging. This appreciativeness can be seen in a phenomenon known as guilt free purchasing. This phenomenon occurs when companies offer products to consumers that are environmentally friendly. People purchase these products because they feel that they are assisting in making the environment better.

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These companies already have product packaging that is completely biodegradable. The material used has the durability of plastic, yet it also degrades into the earth at a fast pace once it is disposed of. Not only are the products the company produces completely organic but also the packaging. This meant that if there is any residue in the product when it is thrown away, the product itself will not be harmful to the environment. Covergirl can learn from their creativity in finding packing that serves the purpose of protecting the product while also protecting the environment.
Works Cited

Abdul-Muhmin, a.G. (2007) Explaining consumers' willingness to be environmentally friendly. International Journal of Consumer Studies 31-page 237 -- 247.

Biodegradable. (2009). In Merriam-Webster Online Dictionary. Retrieved September 15, 2009, from http://www.merriam-webster.com/dictionary/biodegradable

Sources Used in Documents:

Works Cited

Abdul-Muhmin, a.G. (2007) Explaining consumers' willingness to be environmentally friendly. International Journal of Consumer Studies 31-page 237 -- 247.

Biodegradable. (2009). In Merriam-Webster Online Dictionary. Retrieved September 15, 2009, from http://www.merriam-webster.com/dictionary/biodegradable


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