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¶ … company ethics program effective program . The Federal Sentencing Guidelines Organizations encourages firm set ethics programs. Review Website, located http://www.
Ethics Program
The following pages focus on presenting the challenges that JEMC must address in order to improve its codes of ethics and conduct. The Company Presentation section provides the description of JEMC and the presentation of the codes of conduct of important companies in the industry. The Ethical Challenges section analyzes the ethical problems that the company's activity must address. The Federal Sentencing Guidelines for Organizations discusses the guidelines developed by the government in the case of companies that do not follow rules and regulations. The Challenges of the Codes of Conduct section analyzes some of the most important problems determined by developing these codes of conduct. The Relevance of Codes of Conduct section provides some recommendations on how the relevance of these codes of conducted can be improved.
Company Presentation
The company in this case is JEMC that is considered one of the premier retailer franchises in the U.S. The company is a brand catalyst that ensures the relationship between customers and different bands of JEMC's clients. The company develops this activity in the attempt to not prejudice clients' objectives. The company is in the advertising business.
The activity of advertising requires that companies in the field develop strong codes of ethics that are intended to protect the interests of their clients, but also the interests of the public. This is a difficult objective to reach in this business. This is because in certain cases the interests of advertising agencies' clients are not in accordance with the public's interests. The ethical guidelines in this field usually refer to account conflicts, contracts, ethics, media, pitching, producing TV ads, sub-contracting, and others.
When benchmarking other companies' strategy, it is recommended to address the most successful companies in the field. Therefore, the companies selected for this analysis are represented by Leo Burnett, BBDO,...
The code of conduct developed by Leo Burnett is based on transparency. In other words, the company is interested in improving customers' approach to their pitches by increasing the transparency level of information they provide. This objective can be reached by gathering important information on the customers and structuring the pitch based on this information (Nair, 2011). The code of conduct also recommends an improved time management strategy that is oriented towards efficient management of the customers' time, but also of the company's time. In addition to this, the company considers it is important to increase investments in pitches.
The code of conduct developed by BBDO is intended to follow the guidelines recommended by association in this business activity. The same situation applies to Saatchi & Saatchi. The reduced number of complaints addressed to the activity of these companies reveals the fact that their codes of conduct are complex and are able to address the issues that usually affect companies' activity in this business.
Ethical Challenges
There are numerous ethical challenges that influence the activity of advertising agencies. These challenges refer to account conflicts, contracts, ethics, media, pitching, producing TV ads, sub-contracting, and others. In addition to this, organizations in this field have developed guidelines on using individuals with disabilities in TV ads.
The ethical challenges in this field have a significant impact on advertising companies. This is because the activity of these companies is oriented towards the public. This means that the advertising production must take into consideration the rules that apply on communicating in the public space. Advertising agencies must ensure that their products do not discriminate or produce harm to certain categories of people.
Therefore, it is recommended that JEMC develop a code of ethics intended to follow the guidelines established by these organizations. These guidelines can also help the company improve its ethics program (ICC, 2012). This is because this also refers to contracts established between…
Reference list:
1. Nair, M. (2011). New Code of Conduct to Set Boundaries. Retrieved August 31, 2011 from http://gulfnews.com/mobile/business/media-marketing/new-code-of-conduct-to-set-boundaries-1.981527.
2. ICC Commission on Marketing and Advertising (2012). International Chamber of Commerce. Retrieved August 31, 2012 from http://www.iccwbo.org/advocacy-codes-and-rules/areas-of-work/marketing-and-advertising/.
3. Statement of Ethics (2012). American Marketing Association. Retrieved august 31, 2012 from http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx.
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Ethical actions within organizations have attracted increased attention and concerns in the past few years because of recent incidents of unethical behaviors by management of some leading corporations across the globe. These incidents have in turn contributed to more scrutiny of activities of corporations and individuals who act on behalf of organizations. As a result, organizations have reacted to the increased scrutiny by developing and implementing formal ethics programs to
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