Conceptualizing a Business First, discussing the products, services and customers of our business, which deals in wedding and event planning, will allow a person to gain knowledge of the organization. Also, developing the mission, vision, and guiding principles for the business followed by an analysis of how they guide the organization's strategic direction and achieve competitive advantage.

Our business basically deals in arranging the wedding functions and organizing various events by providing the best products and services for the benefit of the customers. We have started our business with the aim of organizing wedding and event planning of all types and sizes. We are also working hard to tie up our relations with many trustworthy professionals in order to make true the dreams and wishes of our customers. The chief objective of our business is to offer the maximum pleasure and satisfaction to the customers. A wide and extensive range of products and services are provided to the customers keeping in mind their needs and requirements. Any event or wedding is an occasion which is remembered even after long years are passed. Therefore, it becomes mandatory that these events be organized and crafted beautifully so that its memories remain refreshed and cherished forever. This is what our aim is and we will always strive to achieve excellence by offering the best that we have (Event Planning Business Plan, 2009).

Our products and services encompasses a wide range of provisions like event rentals including tent, chair and table rentals, audio-visual equipment rentals, catering equipment rentals, stage, dance floor for entertainment, decorations, games and furniture. Many other entertainment equipments are also provided by us like sets and props, heavy lighting, carnival equipments, etc. To mark the occasion as a grand success. We have made the provision for...

Apart from this, we also offer wedding wears or dresses which includes outfit for the bride and groom, special garbs for special occasions as well as the formal wears. We have targeted our market to a large number of customers like general public, business organizations, schools and colleges and other art and cultural institutions that are engaged in the continuous organization of different events. The main motive of our organization is to provide qualitative and beneficial services to the customers.
After discussing about the company and its different products and services, we will now develop the mission and vision statement for the company along with its guiding principles that clearly demonstrates its future business plans.

An organization's mission is basically the purpose and the rationale behind its existence and plays a vital role in differentiating an organization from others. It tells what the company is providing to the society and identifies the scope of the company's operations in terms of its products and services offered as well as the market served (Mission Statement). Our organization's mission statement goes like this: "Our mission is to create a performance driven and project oriented business culture that is dedicated to passionately exceeding customer expectations by providing them with exceptional event planning solutions."

Vision statement of a company refers to a short and concise statement regarding what it intends to become at a future point of time. Vision statements are inspiring in nature and they are often stated in competitive terms. It is a kind of description that is aspirational and elucidates the objectives that an organization wants to accomplish in the near future. They are broad and all-inclusive…