Business strategic plan for Roland Beer Company

Conceptualizing a Business

Strategic plan for Roland Beer Company

Definition of business

Roland Beer Company is a global company that will be concerned with manufacture and sell of beer and other beverages related to beers in the world. A number of beer companies have been established in the world without immediate success. Roland Beer Company is dedicated to exploring on various needs and preferences of the people in order to yield to their tastes and preferences. Beer is a global product that has an established base in the global and local market. The birth of Roland Beer Company will spur growth and development of many other businesses and organizations within the region that will host the company. Roland Beer Company will be made up of various departments that work towards developing a successful business body that renders success to the organization.

Vision

Roland Beer Company will have a vision statement. The vision statement involves a closer exemplification of the objectives and goals anticipated by the company. Apart from benefiting its procedures, Roland Beer Company desires to influence change within the surrounding environment and the world as a whole. Roland Beer Company has a vision of becoming a global hit and success in the manufacture and supply of beer and other related products. The vision of the company is guided by the need to bring change to the present state of beer consumption among customers in the market.

Vision statement is a determination of the various approaches to be explored by Roland Beer Company. In most cases, the company has studied a number of developments that are likely to yield fruit to the stakeholders and society as a whole. For instance, before the company conceives its ideas and vision statement, it looked at the possibility of influencing positive health and refreshment among the human society. After thorough study and exploration, the company decided to dwell on the need to have a global facet that will manufacture and trade beer products.

Mission statement

The vision statement of Roland Beer Company is related to its mission statement. Nonetheless, the mission statement spells the various actions and responsibilities that will be undertaken by the company in order to achieve its vision. For instance, the mission of Roland Beer Company is to explore, influence, and bring positive change concerning consumption of beer in the society. The company perceives an opportunity in introducing various brands and avenues for creating a positive perception among people who consume beer in the world. The mission statement explains the steps that will be taken by the company in trying to achieve its set goals and objectives in the market. The company seeks to be the best option in the market as regards production and trading of beer and its related products in the market (McKinney, 2003).

Guiding principles or values

Culture

Culture is critical to the establishment, stability, and continuity of Roland Beer Company existence in the market. Part of the mission and vision statements is to have a coherent move that will propel the company to explore and live within a simple avenue of productivity in the market. In order to realize its goal and objectives, Roland Beer Company will have a cultural heritage. Within Roland Beer Company, productivity will be expected to be on the rise. Productivity involves other parameters of growth like renewing of brands after every year, creation of more awareness avenues in the market, creation of customer portals that will encourage commitment and embrace of the company's products by the customers, and improvement of worker qualities through training and other motivational undertakings (friendly, 2012).

Cultural practices will be directed at increasing production and exploring new avenues of expanding the business. Avenues that create change among consumers in the market exist within the goals of Roland Beer Company. For instance, the company will be conducting annual rituals and talent explorations among consumers. Part of the cultural heritages will be appreciated by the company through production and issuance of awards in the market.

Ethics

Ethics is connotations of equitable existence and production within the organization. The company will appreciate ethical exemplifications. In most cases, the company will involve teachings and seminarian sessions that will impart ethics to the people in the society. Some of the ethical aspects to be appreciated by the company will be:

Love

Integrity

Faith

Hard work

Determination

Resilience

Creativity

Piety

These ethical connotations will be appreciated among members, most of which will start from the stakeholders, employees, and consumers within the company.

Social responsibility

It will be the responsibility of Roland Beer Company to foster social health, security, and stability through its products and services. The services and products will be delivered to customers in the market. These customers will explore more avenues of creativity and positive influence of the immediate society. The company will undertake a number of responsibilities from the society. For instance, the company will be responsible for fostering health of the environment. Roland Beer Company will ensure it preserves the interests of the immediate environment.

How the organization addresses customer needs to achieve a competitive advantage

Roland Beer Company is aware of the competition it faces in the local and international market. In order to improve on its competitive edge, the company will work closely with its goals, vision, mission statements, and the society. The company will involve in intense marketing options and strategies within the market. For instance, the company will involve different marketing techniques and channels like the social media in order to achieve a competitive advantage in the market (Beer & Nohria, 2001). New brands will be developed annually in order to cater for varying needs of customers in the market. Roland Beer Company will involve global parameters of growth and development in order to achieve to its best magnitude in the market. Moreover, the company will ensure that it has manufactured products and services that are of friendly prices to customers in different markets locally and globally.