Consumer Behavior Could Be Defined

Consumer behavior could be defined as the attitude and actions taken by one individual regarding the process of acquiring an item, including the phases immediately before and after the buy.

One of my latest acquisition is a perfume. The product is called Narciso Rodriguez, for Her and is a new apparition on the market of perfumes. The character of novelty influenced my choice because I like to be tuned with the latest fashion (able) trends. The other product characteristics have also played an important part in influencing my choice. First and foremost, there are the technical traits. The smell of the perfume is the essential element for me when deciding upon what product to use. From this point-of-view, I perceived the product as desirable. Furthermore, I find the product's name to be of importance. In this case I found the name exotic and consequently, appealing.

Nevertheless, I had difficulty in reaching a final choice because the product came on the market in two versions. One, eau de toilette is fresher as fragrance, while the second available version, eau de parfum has a somewhat heavier feel. I normally buy eau de parfum because it is more consistent and it lasts longer on the skin. It is also stronger which allows me to use smaller quantities of the product. I other words, the product lasts longer, which for me is an advantage because I never buy the same perfume twice.

A need to be completely "blown away" with a perfume in order to buy it. It is an item of high importance which I use on a daily basis for several times. In the case of this particular perfume, the difficulty to choose between the two versions made me look for another product from the same category, but manufactured by another brand which could draw my attention. In fact, unlike the other times when I go to the store, try the product one and buy it, I spend a lot of time trying on a very large quantity of perfumes. Since I did non-find a product with a fragrance that I could have liked more, I returned to the initial choice.

The packaging of the product was also important in influencing my choice. The size, shape and color of the product's recipient were attractive from my point-of-view and that helped the act of the acquisition.

The price of the product was also important for my final decision. First of all I need to mention that it was a bit higher than the average price I normally pay. That made the choice a bit difficult. In addition, the price for the two versions were also different (eau de parfum costs more). I am happy when I can get a good product of this type for a small sum, but I am also generally willing to pay for a perfume that I find to be very good. In this case however, I came to associate the bigger price with the character of novelty and since I wanted to be part of that category of consumers able and willing to pay more in order to be "cooler" than the rest, I took it.