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Since I did non-find a product with a fragrance that I could have liked more, I returned to the initial choice.
The packaging of the product was also important in influencing my choice. The size, shape and color of the product's recipient were attractive from my point-of-view and that helped the act of the acquisition.
The price of the product was also important for my final decision. First of all I need to mention that it was a bit higher than the average price I normally pay. That made the choice a bit difficult. In addition, the price for the two versions were also different (eau de parfum costs more). I am happy when I can get a good product of this type for a small sum, but I am also generally willing to pay for a perfume that I find to be very good. In this case however, I came to associate the bigger price with the character of novelty and since I wanted to...
I am passionate about photography and the photo used to advertise the product caught my eye. However, it did not manage to make me curious about the product itself. The packaging had that effect when I saw the item in the store and remembered the advertising which I liked. The customer identity suggested by the ads, as well as the product identity I believed to be very attractive.
The place of the product trial and acquisition is a familiar one, where I always go in order to buy skin and body care products. The fact that the item was available there favored the acquisition process, since I had to make no extra efforts in order to find the product.
Consumer Behavior - Analysis of Coca-Cola Consumer Behavior - Analysis of a Product or Service The objectives of this report are to discuss what consumer behavior is, why consumer behavior is vital, and how consumer behavior is influenced by the needs, goals, and motivations of the consumer. The purchase and use of a product by the Coca-Cola Company will provide support for this report. The consumer behavior of consumers of soft drinks
Consumer behavior analysis is an important element in relationship marketing that focuses on examining the role of the customer across various aspects. This element basically emphasizes on effective reaching out of customers and potential markets. Consumer behavior analysis is regarded as a data-centered marketing technique that is used to directly reach out to individuals with customer data assessment that help in improving an organization's business profits. Consequently, one of the
Consumer Behavior In the wake of the London 2012 Olympics, discount airliner Easyjet recorded a boost in its business. The company reported that demand for flights from London was strong after the Games, boosting profit expectations for the year from £280m-£300m to £310m-£320m (BBC, 2012). The company noted several factors that contributed to the boost, many of which relate to the concept of consumer behaviour. For example, the article cites that
The second was a Cafe study of cash vs. credit, which was completed in a lab setting, the respondent base included 147 undergraduates between the ages of 20 to 46 years of age with a median monthly income of $1,000 or less. The objective of this lab study was to determine the elasticity of demand for desserts when the respondents were given $10 in cash and told they could
Consumer Behavior Consider decision making Rational consumer behavior: What can organizations learn? The consumer decision-making process can be conceptualized as a rational, economic model or a subjective, psychological model. The first stage involves the recognition of a need, followed by a search for information, evaluation of alternatives, the purchase, and is concluded by the post-purchase evaluation (Buyer behavior, 2012, tutor2u). This process can be long and laborious or relatively short in duration, depending
Consumer Behavior and Shopper Marketing Analysis of Concepts and Frameworks The foundational elements of consumer behavior and shopper marketing are based on the foundations of motivational theories including their supporting concepts and frameworks. The intent of this analysis is to provide insights into how Herzberg's Motivation Hygiene Theory and Maslow's Hierarchy of Needs Theory contribute to greater understanding of consumer behavior. Based on these insights, analysis of how consumer motivation affects shopper