Consumer Behavior: Samsung Curved Smart TV Product When launching the curved smart TV for its premium market segment, Samsung examined consumer behavior in order to identify better means for satisfying consumers by developing an appropriate marketing mix that meet the needs and requirements of customers. Through consumer behavior, the company obtained competitive advantages over its main rivals in this industry because the product is marketed using the most suitable marketing mix that meet consumers' needs and requirements. There are several aspects related to consumer behavior regarding Samsung curved smart TV including
Samsung is regarded as one of the most innovative and successful companies in the Information Technology industry because of its production of high-quality technological products that are affordable to many customers across the globe, especially in developing countries. The company has achieved tremendous success through the production of diverse technological products based on market needs and consumer demand. As part of its objective of maintaining its dominance in the IT industry and market, the company launched curved smart TV product for its premium market. The introduction of this product was fueled by its innovative practices and goals as well as the steady growth of its premium market in various market segments across the globe. Moreover, the introduction of the new curved smart TV product by Samsung was driven by the current trend of curved televisions. The ability of Samsung to achieve its objective of ensuring curved smart TV is a mass product with a niche market in the premium segment depends on consumer behavior towards the product.
Consumer behavior can be described as the process of decision-making and physical activity that people engage in when assessing, obtaining, using or disposing some goods and/or services. In essence, consumer behavior entails a psychological or mental process and physical activity that influences a consumer's decision to buy certain goods and/or services. This implies that the real buying process is one of the steps in a range of psychological and physical activities that take place within a specific period of time. However, some of these mental and physical activities take place before the buying itself whereas others follow the actual buying process. Regardless of when they occur, the mental and physical activities are regarded as part of consumer behavior because of their ability to influence the ...
Generally, Samsung's current approach in launching the curved smart TV is influenced by the growth of its premium consumer electronics and mass segment by 39% and 23% respectively (The Jakarta Post par, 9). Based on the current trend of curved televisions, curved UHD TVs incorporates a format with an aspect ratio of a minimum of 16:9 and a digital input with the capacity of carrying and displaying native video at a resolution of at least 3,840 by 2,160 pixels. The company's launch of the curved smart TV is also driven by its focus on design and ergonomics of its electronic products, especially televisions.
One of the major aspects of this electronic device that plays a key role in consumer behavior is the product design. Consumers' decision-making processes are largely influenced by the design of the product, which in turn generates individual and household influences. The curved television series including the curved smart TV was launched with the goal of aligning the product with individual and household aspects of interior design and spatial presence. The product design influences consumers' decision-making regarding purchases since customers no longer…
When launching the curved smart TV for its premium market segment, Samsung examined consumer behavior in order to identify better means for satisfying consumers by developing an appropriate marketing mix that meet the needs and requirements of customers. Through consumer behavior, the company obtained competitive advantages over its main rivals in this industry because the product is marketed using the most suitable marketing mix that meet consumers' needs and requirements. There are several aspects related to consumer behavior regarding Samsung curved smart TV including
Aging Reactions & Meditations Upon Death To start, the paper must commence with acknowledgement that there are many beliefs and traditions surrounding the cessation of the physical body. This is a topic of great discussion and emotion in all of human history. This is a topic upon which humans reflect constantly, across culture, country, language, time and distance. In the West, there is a diversity of beliefs, but the predominant beliefs by
Beautiful Boy Reaction to Part I and Part II: Beautiful Boy Stay up late According to David Sheff's memoir of his son's addiction entitled Beautiful Boy, "I tried everything I could to prevent my son's fall into meth addiction. It would have been no easier to have seen him strung out on heroin or cocaine, but as every parent of a meth addict comes to learn, this drug has a unique, horrific quality…He
Psychological Reactions: Parents of Children With Life Threatening Illness This article review will look at a research study that was conducted to determine more precisely what were the effects on parents who were recently given a diagnosis relative to their child that was potentially life threatening. As one might imagine, this can be a stressful situation for any parent. While a reaction that was based on acute stress might seem to
Personal Reaction to BUCK Documentary BUCK is a documentary that focuses on telling the real-life story of Dan Brannaman, who is commonly known as Buck throughout the film. Buck is a cowboy with seemingly magical capability to calm uncontrollable horses and travels the country 40 weeks out annually to host different four-day horse clinics. Through this film, Cindy Meehl provides a clumsy but seemingly uncannily story that focuses on the life,
Schindler's List is an Oscar-winning movie about World War Two. The movie won Best Picture and several other major awards. The basic premise is the true story of a factory owner, Oskar Schindler, who saves Jews from the Nazis. He employed them in his factories, which makes them important in the war effort for Nazi Germany. This is what saves them from being deported from Krakow to one of the
Tweak There are a lot of books and movies about drug addiction and the toll it takes on a person and on their family. Many of these are fiction or biographies about another person. Nic Sheff's book Tweak is his autobiographical account of how he grew up in a household which allowed him to become dependent on drugs and alcohol, although the parents were not directly involved, and how it impacted