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¶ … Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites," is a study of the importance corporations give to social issues through an examination of various corporate websites. Because the Internet has become the public relations tool of choice for many corporations, the authors' study focused on the ability to present their interest in social responsibility through their websites as well as the ability of visitors to interact. The inclusion of the Global Reporting Initiative as the basis of their study both helps to support their conclusions but also provides support against them. It is created by the top scientists in the world but they also happen to openly advocate for environmental concerns instead of corporate ones. But the inclusion of some of the top corporations on the Spanish Stock Market helps to support the legitimacy of the study.
Unit 3 Journal
My personal writing process involves a writing as much as I can on the topic and then go back to rewrite and revise. After I have completed the writing assignment I leave it alone for a while and only then return to rewrite,...
I believe that my process allows for uninterrupted thought flow as well as rewriting and revising. My process is not so different from the writings as my original writing session is similar to a combination of the prewriting and drafting stages and I also allow for time to come back to the writing and rewrite, revise, and edit.
Unit 4 Journal
My article, "Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites," was written by Paul Capriotti, member of the faculty at University Rovira Virgili in Spain. It was published in 2006 in the prestigious journal Public Relations Review. This article is appropriate according to the standards put forth in the KU Guide to Successful Writing as the author is a member of a prestigious university and the journal is accepted as legitimate by the scientific community.
Unit 5 Journal
When organizing ideas for a project or presentation I usually begin with an outline. I like to organize my thoughts into a clear and orderly list and then rearrange them so they are in a logical and informative order. This is…
References
Capriotti, Paul and Angeles Moreno. (2006). "Corporate citizenship and public relations:
The importance and interactivity of social responsibility issues on corporate websites." Public Relations Review, 33. Pp.84-91. Retrieved from http://empresa.org/doc/temas_relevantes/RSE_en_webs_corporativos.pdf
Public Relations So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied.
Public Relations Policies of a Private Company in Kuwait Public Relations Policies Mais Alghanim Restaurant Kuwait Mais Alghanim Restaurant is a Kuwait-based private business corporation owned and controlled by Barakat family. The company offers all kinds of food, restaurant, and catering services to every kind of customers. Mais Alghanim Restaurant is recognized for its highest quality of food and excellence in customer services. Emile Barakat (Abu Edmond) carried forward the vision of his
Public Relations (Corporate social responsibility) The term 'Corporate Social Responsibility' refers to the social responsibility that a Company must honor towards the public, especially those people who have direct contact with and are therefore directly affected by the policies and actions of the company. The feeling that the social responsibility of multi-national companies are not of such standards that would satisfy the general public has lead to widespread protests and demonstrations
They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is common knowledge that the TPS is a complex set of processes for coordinating with suppliers, and often requires up to a year of coordination between Toyota and a given supplier before a single product
" (Kent & Taylor, 2002) Dialogue cannot be considered a guarantee of public relations outcomes that are ethical but does provide an orientation that is likely to increase a better understanding and "...grounded rules for communication." (Kent and Taylor, 2002) The work of Chong (nd) states that the importance of crisis communication has emerged and specifically as related to public relations. Chong states that the study reported was conducted in order
Public Relations Why is it important to have a PR campaign? Give an example of a situation that illustrates the importance of a PR campaign and how is the effectiveness of public relations best measured? Explain your answer. A good PR campaign is important for many reasons (Elements of a PR plan). It can increase a company's credibility because of a consumer's respect for the media. Media coverage can establish a company