Corporate Social Responsibility In High Thesis

Length: 8 pages Sources: 6 Subject: Business Type: Thesis Paper: #2658230 Related Topics: Corporate Ethics, Corporate Social Responsibility, Cisco Systems, Social Responsibility
Excerpt from Thesis :

There is nearly a constant influx of new technological developments in this industry as well, which only makes the task of staying current with them all the more challenging. The intent of this paper is to describe how Blizzard would be able to structure a Corporate Social Responsibility (CSR) program that would financially support programming courses for lower income children throughout inner cities and rural areas. The essence of a strong CSR program is that it enriches and provides a higher level of value and improves the quality of a person's life for the long-term. Those sponsoring CSR programs have also found reciprocal benefits from staying focused on their core strengths and working to translate associated skills into long-term value for those they seek to build up (Berens, van Riel, van Rekom, The challenge then for creating any CSR program is to concentrate first on the skill sets to be provided, followed by defining from a logistics standpoint how they will be accomplished. The creating of value from any CSR program concentrates on measuring and evaluating the long-tern value gained by those the program is meant to serve (Berens, van Riel, van Rekom, 234-236).

Corporate Social Responsibility and Ethics

The reliance on governed compliance in the form of Sarbanes-Oxley and other forms of government-mandated ethics are a cost drain on any organization. CSR

Programs on the other hand significantly change the level of ethical behavior in organizations by concentrating on providing value over time to those that cannot pay the company back, generating a higher level of altruism as a result (Cacioppe, Forster, Fox, 681, 683.) This has the accumulative effect of raising the entire level of ethical behavior and standards on an organization. Arguably the use of CSR programs to bring a higher level of ethical behavior and standards into a company has not been quantitatively measured or defined with a highly scientific Return on Investment (ROI) yet there are studies linking the ethical behavior of superiors to those of their subordinates, and the one critical factor in defining any person's level of ethics in an organization is the ethics of their superiors (McDonald, Pak, 1996).

CSR programs then are much more critical to any organization than simply generating good Public Relations or publicity; they are in fact one of the most critical aspects of a proactive approach to defining the ethical climate in an organization. The implications of strong CSR programs over time have direct ramifications on the ethics of an organization. One need only consider Cisco and their approach to CSR programs to see how effective they can be in not only setting the best possible tone for ethics yet also enriching the surrounding community as well. For Blizzard, the development of educational program to give inner city, suburban and rural children from low-income households the opportunity to learn programming skills must begin with a community-based focus first. Then from this community-based platform, the company can create learning programs and form a Blizzard University for these children and eventual college students to grow in programming skills and knowledge. As the fields of programming, specifically Web-based programming where standards for JAVA, AJAX, PERL, Python, the language Google is programmed in, are all changing rapidly, a technologically-based CSR program is in their self-interest as well. But even more fundamental than that, Blizzard can assist its managers and their subordinates to stay focused on ethics by stressing how important supporting a CSR program is. The research of McDonald, Pak ( show that to the extent a company has a series of initiatives that force managers and their subordinates to concentrate on ethical behavior, that the effect is cumulative and has a direct bearing on the ethical choices of subordinates. Besides helping to educate the next generation of programmers and potentially also benefiting from this investment, Blizzard is re-orienting their internal culture to be more focused on altruism and what can be done for others, and accumulatively this directly impacts the ability of managers to stay in compliance to ethical guidelines as well. CSRs are not only good for communities they are also great for keeping companies focused on the values of being ethical over time. One of the companies that Blizzard needs to model from their implementation of CSR programs is Cisco who has four strategic areas of CSR programs. They have their own Cisco University yet also fund programs in the San Francisco Bay area where they are located.

Modeling Cisco's CSR Programs and Initiatives


Many academicians who study the link of corporate ethics and CSR programs point to the approach Cisco uses to manage its Corporate Citizenship as the overarching initiative to keep all CSR programs in synchronization with each other. For Blizzard, this is a pragmatic consideration; creating first a Corporate Citizenship strategy that includes support for the areas of educational outreach to low-income children, Blizzard University for high school and college-age students who want to also learn about game programming, and grants and subsidies for local nonprofit organizations who need their assistance. Taking this platform-based approach and modeling it after Cisco, Blizzard stands a very good change of sustaining its performance and results achieved on CSR initiatives for the long-term.

Cisco has a specific department just for its Corporate Citizenship Programs, which have won awards from all major cities in the Bay Area, including the economically disadvantaged areas of Oakland. Cisco Corporate Citizenship (2008) also has a report equal and scope and size as the entire corporations' annual report and details the company's major initiatives to the a world leader in the best practices of citizenship as a corporation globally. The company's code of conduct is 16 pages long and has grown as a result of the company's many mergers, acquisitions and moves into emerging markets, which are very successful according to the analysis completed earlier in this report. The fact that the ethics creed is on every employee badge at Cisco is a testament of how deeply CEO John Chambers believes in this strategy of continually reinforcing ethical behavior. Not a single executive at Cisco has been indicted on insider trading or any other ethical lapses -- a rare feat given the rampant behavior of Enron and others in the late 90s and throughout the early 21st century. Given the pervasive belief in doing well by doing good within the Cisco culture, Blizzard needs to work very hard to emulate these practices in defining their educational programs for low-income children and also for high school and college students.

Blizzard Needs To Supplant Education-Based CSR Programs

What Blizzard also must do as part of their education-based CSR strategy is to seek out nonprofit educational institutions that also require funding and assistance as Cisco does in the San Francisco Bay Area to funding technology-related teaching programs. Blizzard can do the same. Two of the critical building blocks of a corporate-wide CSR programs are defining the Blizzard Community and Philanthropy Program and the Blizzard Grants and Donations Program. Cisco has comparable programs in place for each of these strategies and has found it necessary from a purely administrative standpoint to have these two departments supporting their educational efforts as well. Both of these departments would also be given the reasonability of targeting which urban suburban and rural elementary schools to provide grants and financial aid to in the form of PCs, networks and programming courseware. Cisco has developed an entire application process by which elementary schools can apply for network started kits and advanced networking tutorials that, in conjunction with grants for the purchase of PCs and networking equipment, form the foundation for any school to be able to provide programming instruction and teaching. Blizzard needs to have these two departments, the Blizzard Community and Philanthropy Program and the Blizzard Grants and Donations Program, concentrate on creating a shared strategy for reaching out to schools who need their assistance the most and supporting them across both philanthropy and grants and donations. The focus on the former is geographically launching and then supporting the Blizzard programming educational support, and the latter, with continually funding the programs once they have been launched. Cisco has found that having an overarching CSR strategy that coordinates these two departments specifically gives them greater responsiveness to individual school and nonprofit organization requests. Creating this type of comparable structure is critical for Blizzard to launch and then sustain CSR programs with the goal of teaching programming techniques and new languages.

The Next Step: Creating Internship Opportunities

Taking another lesson learned from Cisco, Blizzard needs to also consider the progression of learning from fundamental concepts taught to elementary and middle school students to internships for high school and college-age students as well.…

Sources Used in Documents:


Guido Berens, Cees BM van Riel, Johan van Rekom. "The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other? " Journal of Business Ethics 74.3 (2007): 233-252.

Ron Cacioppe, Nick Forster, Michael Fox. "A Survey of Managers' Perceptions of Corporate Ethics and Social Responsibility and Actions that may Affect Companies' Success. " Journal of Business Ethics 82.3 (2008): 681-700.

Cisco Corporate Citizenship (2008) -- Accessed from the corporate site on May 2, 2009 from location:

Cite this Document:

"Corporate Social Responsibility In High" (2009, May 07) Retrieved October 22, 2021, from

"Corporate Social Responsibility In High" 07 May 2009. Web.22 October. 2021. <>

"Corporate Social Responsibility In High", 07 May 2009, Accessed.22 October. 2021,

Related Documents
Corporate Social Responsibility Literature Review a Topic-Corporate...
Words: 4258 Length: 14 Pages Topic: Business Paper #: 2052390

Corporate Social Responsibility Literature Review a topic-Corporate Social Responsibility The term 'corporate social responsibility' is a social word that has often taken the world by a storm at its mention. Noya and Clarence (2007) in their book "The social economy: building inclusive economies" offers a succinct description and understanding of what normally takes place and get exemplified at the mention of this term in the business world. Many writers of business journals

Corporate Social Responsibility in Indian Pharmaceutical Industry
Words: 10268 Length: 32 Pages Topic: History - Asian Paper #: 62149097

Corporate Social Responsibility in Indian Pharmaceutical Industry An Exploratory Study Outlook of CSR in India History of CSR in India Philanthropy in Indian Society Modern Form of CSR in Indian Society Profile of Indian Pharmaceutical Industry Rationale for Selection CSR Activities by Indian Pharmaceutical Companies Major Influences Over CSR Activities Scope of CSR Activities Comparison of Indian & Western Pharmaceutical Companies This research paper is concerned with the recent practices of Indian pharmaceutical companies in the field of corporate social responsibility. For

Corporate Social Responsibility Initiatives a Corporation That
Words: 1301 Length: 4 Pages Topic: Business Paper #: 22587260

Corporate Social Responsibility Initiatives A corporation that responds positively towards social issues is considered socially acceptable. There are some corporate social responsibility initiatives which the firm should take in order to get socially responsible. There are five main corporate social responsibility initiatives: Philanthropy, Work/Life programs, Community redevelopment, Acceptance of whistle blowers and Environmental protection. Philanthropy The first way is to donate a lot to charities. These include hospitals, colleges and nursing homes. Many

Corporate Social Responsibility Sony Corporate Social Responsibility...
Words: 2695 Length: 10 Pages Topic: Business Paper #: 58353909

Corporate Social Responsibility (Sony) Corporate social responsibility (CSR) is no longer a tenable option to just be silent. Companies have to take responsibilities of their actions as a result of the impacts their businesses causes to the community and their stakeholders. For example during the recent oil spill of the British Petroleum Company (BP), at the coast of United States, the U.S. government did not remain silent on the issue but

Corporate Social Responsibility CSR Is
Words: 1989 Length: 6 Pages Topic: Communication - Journalism Paper #: 26211566

" Apple went on to insist that it demands "compliance" with its code of ethics through a "…rigorous monitoring programme, including factory audits, corrective action plans and verification measures" (Chamberlain, 2011). A recent article published by the media company Al Jazeera (in Qatar) reports that Apple admitted "…some of its suppliers continue to overwork and underpay employees." Apple received heavy criticism for its factory work done by Foxconn so it opened

Corporate Social Responsibility in Saudi Arabia
Words: 4425 Length: 15 Pages Topic: Business Paper #: 12229633

As he believes, that when firms are collaborating with government officials, they are creating win -- win situations for everyone involved. This is significant, because it is showing how the government wants to see these kinds of programs implemented to improve the business environment and the standard of living in various regions of the country. Once this occurs, it means that Saudi Arabia will be the focus of increased