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Creative Business Thinking
Key Activities: There are two key activities in the microbrewery business. These are making beer and selling beer. The two are distinct processes, and are only loosely related. The beermaking process is fairly simple, and there are only so many ways to reinvent that wheel. So the key success factor with that activity is to brew beer that has no technical flaws, but also that has a character that appeals to the modern beer drinker. This means building a portfolio with a mix more lighter, more approachable beers and more full-flavored beers that appeal to beer geeks, like the sour program highlighted in on the Kickstarter site.
The second key activity is marketing. Beer distribution is a challenging business. Laws differ from state to state but there is often a third party involved, the distributor. Even with a distributor, microbreweries need to find ways to generate publicity and goodwill for their brands, and they must often do so on a limited budget. This is where making great beer is actually quite important, because it helps to create a buzz in the beer geek community (early adopters) and is even better if the brewery can make a splash and get a good score on a site like Ratebeer.com. If you look at another project that has crowd-sourced early financing, J. Wakefield Brewing, test batches made at a nearby microbrewery were sold at a beer festival and the scores were overwhelmingly positive, and...
Inebriation is pretty easy to achieve -- convicts make alcohol by fermenting orange juice and ketchup into something called pruno. So that's the easy part. People drink your beer instead of the 1000 other brands out there because they like the taste. So that is the key value proposition, that the beer looks, smells and tastes great to the people in your target market.
Making your beer easy to find is another value proposition to offer. This is important in a country where the latest estimates show more than 2500 different breweries. Ratebeer lists over 200,000 unique beers and the number grows every day. So there's a lot of competition. Most consumers are not going to go that far out of the way to buy your beer when there are so many other perfectly good options. Thus, you must make it easy to find your beer. That is an important value proposition and it is why when a microbrewery gains some momentum, it starts to become available everywhere, and that only builds more momentum.
For the customer, cost is another value proposition. Even among microbrews, most products are subject to price competition, and consumers are increasingly price sensitive. A supremely high end beer might not have much price-sensitivity, but if you are…
Offered under the same roof are "consultative, diagnostic, and treatment services" which are stated to be provided "by board-certified practitioners in the fields of pulmonary medicine, otolarngology, family medicine and more." (2006) Smith reports that the laboratories experiencing the most dramatic growth are two which are located the "farthest from the Hillsboro flagship" as they are located in two areas that were "formerly underserved." (2006) Smith additionally reports that the
" The foremost risk involved with implementation of the innovation is its rejection and for that matter, its failure. What if it does not work? What if it is not accepted? What if a better alternative is available? What if it is not cost efficient? What would be the correct and most suitable time to make the innovation public? There are many such questions associated with the implementation of innovation process. The risks involved are, namely,
Business-Level and Corporate-Level Strategies Every business in the modern world has to formulate and implement the best and most suitable strategy on how to conduct its operation. The choice of a business or corporate strategy significantly determines the success or failure of a business venture both in the short-run and in the long run. A suitable business or corporate strategy provides competitive advantage to a corporation, as well as the ability
Business Transformation Strategy GE Capital Woodchester is a leading provider of motor car, equipment, and personal finance in the country of Ireland. They offer the most flexible packages for diverse financial needs and as such, have earned the position of leading the personal and capitol acquisition financial services. GE Capital Woodchester also provides specialized financing and services and they focus on niches including equipment and car leasing, hire purchase and loans
2009 2008 ART 8.54 8.84 ACP 42.74 41.27 Iturnover 15.13 14.23 Inventory Age 24.12 25.65 Comments: Ford shows unfavorable activity ratios, which is indicative of the fact that the company is using its assets efficiently to meet financial requirements. All measures, except ART improved over time (from 2008 to 2009). 2009 2008 Debt/Equity 2.04 1.62 Debt/Assets 0.40 0.36 TIE -2.35 2.25 Comments: Ford uses debt heavily to finance the growth of the company. Overall the company is servicing the debt well and is stable over time, even though the loss in 2009 has affected the capital
Market Analysis The third principle, that markets that don't exist can't be analyzed, reminds managers that assessing the effects of disruptive technologies is often counter-intuitive to good management practice. Many companies require the development of a business case and a business plan for new products. This approach is generally very successful when applied to sustaining technological innovations, because the market is well-known; however, when companies apply this strategy to new, emerging