The balance of personalities of team members, between the more practical and introverted, to the more feeling and extroverted individuals gave our team an excellent personality blend of boldness and caution. There was methodological weight behind the market research we conducted, yet there was also innovative thinking in terms of how the product was structured. Another great strength of our team was the balance of people who enjoyed beginning new projects, and people who enjoyed bringing tasks to completion. One problem with creative idea-generating techniques such as laddering and SWOT is that so many ideas and potential innovations and obstacles can be generated that idea sessions spiral out of control and there is no grounding in reality and no sense of refining the mass of ideas into several core concepts. The disciplined use of these...

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