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Cultural Intelligence in Today\'s Increasingly Culturally Diverse

Last reviewed: May 31, 2013 ~7 min read
Abstract

The document considers instruments created to measure cultural intelligence, also known as "CQ". CQ means that a person is able to function and communicate effectively within a foreign culture. The two instruments under consideration include the one developed by Earley and Mosakowski and the CIAA. These instruments are compared and discussed in terms of situations where they might best be applied.

Cultural Intelligence

In today's increasingly culturally diverse world, cultural competence, or what has become known as "cultural intelligence (CQ)" has received increasing research attention. Several authors, with various purposes and audiences, have developed assessment instruments to help individuals and groups understand their level of cultural intelligence. Included among these is the instrument developed by Earley and Mosakowski (2004), under the title "Diagnosing Your Cultural Intelligence."

Earley and Mosakowski's instrument addresses three areas of CQ: The cognitive, the physical, and the emotional/motivational. The cognitive component can be regarded as the "head" of cultural competence. On a cognitive level, this areas focuses on an individual's understanding of differences between cultures. This involves asking questions and investigations to identify any differences that might exist among cultures. Being aware of these on a cognitive level can greatly enhance a person's ability to understand and interact with foreign cultures.

The physical component focuses on a person's ability to imitate or integrate physical behavior to match the culture in which he or she operates, even if these are foreign to the native culture. Many cultures, for example, identify their values and ideals by means of physical actions. Greeting is one excellent example of this. A culturally competent person from the United States will be aware of the way in which the Japanese greet each other by bowing, but will also participate in this practice by bowing himself when greeting a Japanese person.

Finally, the emotional component of the instrument measures a person's ability to engage in cross-cultural relationships in an emotionally stable way. In other words, a culturally competent person will be able to empathize and understand the basis for he foreign culture's way of doing things. He or she engages emotionally with the people and environment of the foreign culture and in this way communicates in an effective and sincere way. This ability is the most elusive of the three components.

Of the three components tested by this instrument, the cognitive is easiest to achieve. In fact, one does not even need to enter a foreign culture to achieve it, although it will help identify the finer points of how the foreign culture operates. In part, however, much of this component can be achieved by investigating online or hard copy documents that focus on the culture in question. The second is more involved in terms of in fact interacting with the foreign culture. Physically imitating actions that are specific to a foreign culture helps an individual to identify with said culture and also offers a connecting point between the individual and the culture in question. Being competent on the cognitive level provides a good basis for developing competence on the physical level as well. Finally, the emotional level is more subconsciously developed than with conscious effort by the individual. When enough time has been spent developing the cognitive and physical levels, it is most likely that the emotional level will be well developed. This component develops with time and with multiple interactions with the foreign culture.

The best way to therefore develop a full range of CQ according to this instrument is to start by studying various cultures on the cognitive level. When this level is well developed, it can be put into practice on the physical level, which would then lead to a higher level of competence within the emotional level.

Section II

Another CQ assessment tool is the Cross-Cultural Adaptability Inventory (CCAI). Developed by Christine Kelley and Judith Meyers, it is a self-assessment tool that can be used in training and development efforts that focus on cross-cultural adaptability. In these training efforts, it is often useful to apply the CCAI before and after training to determine whether such training has been successful in increasing the scores of training participants.

This assessment tool includes four dimensions: flexibility/openness, emotional resilience, perceptual acuity, and personal autonomy. Flexibility/openness focuses on the ability of the individual to be open and broad-minded towards people and ideas, including flexibility and an ability to be nonjudgmental when it comes to perspective.

Emotional resilience, much like the "emotional/motivational" component of Early and Mosakowski's instrument, focuses on the ability of an individual to maintain positive emotions during his or her interactions with unfamiliar environments and people within the foreign culture. In other words, it is the ability to handle negative emotional reactions such as culture shocks or bumps and to quickly recover from these.

Perceptual acuity refers to general openness towards new people and experiences and the ability of an individual to handle the stress related to such encounters. It includes the ability to read situations and respond to verbal and nonverbal signals accurately and appropriately. These competencies would enable a person to communicate effectively.

Personal autonomy is the fourth component, and refers to the ability of the individual to maintain strong personal identity while adapting to a new cultural context where basic values may differ from one's own. The main requirement here is that a person should not feel it necessary to sacrifice his or her own values as a prerequisite to operating and communicating successfully in the foreign culture.

In terms of their component parts, there are several obvious differences between Early and Mosakowski's instrument and the CCAI. The former, for example, includes three components, while the latter contains four. The instrument developed by Early and Mosakowski also implicates a specific sequence of developing CQ, starting with the cognitive, fortifying this with the physical, and finally developing an emotional competence as a result. The CCAI is far more concerned with an individual's specific existing abilities and competencies that might indicate CQ or a lack thereof. Although both existing competence and its development are implicated in both instruments, the immediate focus in the CCAI is more static.

Another difference is that the CCAI is generally used in assessing the effectiveness of intercultural training programs, whereas Early and Mosakowski appear less formal and focused more on any individual who might want to assess his or her CQ. The focus for them is therefore on assessing CQ itself rather than programs aimed at improving CQ.

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References
2 sources cited in this paper
  • Earley, P.C. & Mosakowski, E. 2004. ‘Cultural intelligence’, Harvard Business Review, 82 (10), October, pp.139-146 [Online]
  • Mendenhall, Mark. 2007. Global Leadership: Research, Practice and Development. Routledge.
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PaperDue. (2013). Cultural Intelligence in Today\'s Increasingly Culturally Diverse. PaperDue. https://www.paperdue.com/essay/cultural-intelligence-in-today-increasingly-91246

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