- Words: 1310
- Length: 4 Pages
- Topic: Business
- Paper #: 70811879
quality customer relationship program improve sales performance?
Introduction customer is certainly the most important asset of any organization or a business venture that depends on sales and repeat sales. Since the basic purpose of every business is to not only generate but hunt down ways to maximize profits, sales performance is one such area that comes under strict scrutiny. Moreover, since satisfied customers play a vital role in improving sales