Customer Service in Business High

Customer Service in Business high quality of the customer service is vital for the successful outcome of a business. Poor customer service generates unsatisfied customers that will terminate their contracts with the company, therefore considerably reducing the organization's revenues. Undoubtedly, all organizations should place great emphasis on the quality of their customer service, but I believe that this is most important in sales businesses. A customer that purchases a product or service needs to be satisfied at three moments: prior to the purchase, during the purchase and after the purchase.

The philosophy that the customer is always right sits at the basis of high quality customer service and promotes the idea that organizations should always resolve the request of their clients, putting their needs first. However, I believe that the customer is not always right, and sometimes the team of professionals within the organization is more likely to make wiser decisions than the customer.

For instance, take the case of a team of developers and their client, a library administrator, who desires a new computer application, but he wants it to be done in C++. However, if the developers feel that JAVA would be a more appropriate and efficient choice, they should present this possibility to the client.

Another example could be that of a man walking into a real estate agency, stating that he's got a wife, 4 children, a dog and 80.000$ and he wishes to purchase a 3 bedroom flat in the center of the city. Knowing this, the agency could present him with the opportunity of buying a house right outside the city, with more bedrooms and a yard just perfect for the children and the dog.

I believe that nowadays all organizations have acknowledged the importance of impeccable customer service and are conducting their businesses in this direction. However, due to numerous reasons, the result is not always a satisfied customer. And when I say numerous reasons, I refer to insufficient customer service training programs, the personal character of the sales agent or the customer's expectations and their character, some being quite easy to please, whereas other are rather difficult to please. So, the level of satisfaction registered by a customer is sometimes subjective.

For instance, I've had an unpleasant experience with ADIDAS, a company about which I have heard only the best. I went in to buy a pair of snickers, but I could not find the right size on the shelves, and so asked for some assistance. But the salesman was not as eager to help as I would have liked, so I left the shop a bit disappointed.

From my personal and subjective opinion I believe the following companies to have high customer service: American Apparel, Daimler-Chrysler, FedEx, Nike, Procter & Gamble and United Airlines. At the other pole of the customer service quality I tend to place ADIDAS, McDonald's, Colgate-Palmolive. Finally, I believe that there is a significant difference between customer service and customer relationship management. The first implies the actual behavior towards customers, whereas the latter implies the means and techniques to be used. To explain myself, I think that customer relationship.