Consumer perceptions of Naked Juice and its lawsuit controversy

Naked Juice

Five people were interviewed about Naked Juice. Here were there responses. All were students, mix of male and female.

Respondent

I've heard of Naked Juice. I don't drink a whole lot of juice, so it's nothing I'm thinking about. Never had it.

I don't know about any lawsuit, to be honest.

I never have, no. Would I? I guess if I'm not compelled maybe I wouldn't be in the future either.

I don't know all that much about them, so any question about their name is something I wouldn't be able to comment on.

Not my kind of thing, really, but I could see some people going for that. There's people I know who would probably be interested in that sort of thing, sure.

Respondent 2.

I think it's a bit pricey, but a good product. Lots of varieties, too.

I heard something about that, but I honestly didn't pay it much mind. What was that about?

I don't drink it often, but a few times in a year I would. I probably still will, especially if I think I need to be more healthy.

4. I trust in the product, yeah, because really, it's healthy and it tastes good. If it tastes good, I'll like it, and if it doesn't taste good I won't like it. Easy, yeah?

5. That is something I would be interested in. I think they have good products now, but if they want to sort of go that extra mile and put more good things into it, I would definitely be interested to see what they come up with.

Respondent 3.

1. I don't have a lot of thoughts one way or the other about Naked Juice. I know it, I've probably had it once or twice, but not regularly.

2. The lawsuit, that's the one about the ingredients and the all-natural? That's kind of weird, that they would lie about that just to sell a few more cases.

3. I never drank it that often anyway, so probably no.

4. I guess I don't really trust it.

5. That line sounds like there would be people who like it but I don't know if I would.

Respondent 4:

1. Naked Juice, it's not bad stuff, but it's a bit expensive, so I don't buy it all that often.

2. I wasn't too happy to hear that they had been lying to consumers. You can't do that because you know in this day and age you will get found out.

3. I would probably drink it just as much as ever, which is to say not that often. I drink it when I want a juice and it's all that's around. Under those circumstances I would have it again.

4. I don't know if I ever really trust a brand, you know. Businesses are out to make money. So no, I don't trust the brand but as long as they're not putting poison in there I'm not too worried about it.

5. Well, it's like I said, if it tastes good, I'm interested.

Respondent 5:

1. Naked Juice, I used to really like it, but the lawsuit thing really bothered me.