Branding presented a major consideration for the company, and initially it was not at all certain how many brands Iconic, Inc. should offer. Ultimately, the decision to offer two brands was decided upon, and each of these brands was later retooled to another version over the course of the simulation. The disappointing initial sales in the Workhorse segment might have been partially a branding issue, and offering more brands could

Simulation At the beginning of the simulation, the Neutron was a unique product in the computer world. The company could view itself as a differentiated player in the competition PC market, or it could view itself as having a monopoly on the new product. To enjoy the full benefits of monopoly pricing, there needs to be inherent demand for the product. The Neutron, however, is new. Increasing the price moves the

Simulation The basic steps to ordering the tasks involved a time and project line that allows for steps to be ordered in a logical manner so that the work flows from one project to another in the least amount of time possible (efficiency). For instance, prior to constructing, one must make a list of materials needed, purchase those materials, and then logically plan the next steps. One cannot install new lighting,

The questions of buying or leasing have been the concern of finance managers and experts, favoring a lease over a purchase, Leasing tends to cost the company a bit more, since the effective interest rate is usually higher. On the other hand, it is often easier to enter into a lease than to obtain an equipment loan from a bank (J. Schiff, 2005)" The idea that leasing always costs more isn't true,

simulation, a very powerful computer-based technique has rapidly gained acceptance as a decision-making tool in business as well as industry (Wynn et al.,2007). The main uses of simulation in business processes are the improvement of operating as well as operational efficiency (Watkins & Hill,2009). The basic idea of the concept of simulation is to accurately model a given physical process on the computer screen by incorporating the various uncertainties

Thus, placing the business emphasis on meeting the customers' expectations is imperative. Finally, when finance is the bottleneck, nothing at all can run smoothly. Finance is the engine that powers all of the other business functions. You could have the most high performance business model imaginable but without enough assets to fund the model all is lost. For example, if the supply chain and marketing operations are strong but finance