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Dell Computer Corporation: Strategy and Challenges for the 21st Century, by Thompson and Gamble. This case analysis will evaluate a variety of factors including, the role of Michael Dell as CEO, and his strategy. Further, a brief SWOT analysis will be given, and a competitive strength assessment will compare Dell to major competitors. Advantages of Dell's strategy and an assessment of the company's financial performance will be given. Finally, a brief personal assessment of Dell will be given.
Michael Dell is an excellent CEO. Remarkably, he founded the highly successful Dell Corporation at the age of 19. He had a vision that personal computers could be built to order, based on customer specifications. This vision has been the basis of Dell's success, and has seen the company and the CEO through many financially difficult times. As such, I would have to note that it is Michael Dell's vision which makes him a great CEO, combined with his persistence and ability to weather difficult times. In the early years, Dell struggled to keep the cost of its product low, and thus increase sales by making an excellent product at an affordable price.
Interestingly, by 2000, the average Dell computer sold for exactly double the price of a similar clone. Dell has continued to evolve, and now aggressively markets toward higher end computers. To this end, then, Dell is attempting to have a "better" value chain than rivals, by producing a very high quality, personalized product.
Dell's greatest strength is likely the ability of its people. Michael Dell is known for hiring talented, competent people, and then letting them do their jobs, rather than micromanaging them. Dell also has a great strength in its highly recognized and respected brand name.
Dell's greatest weakness is the high price of its computers. This price keeps them…
Dell Corporation Dell computers Company Background Michael Dell is a global icon, especially on his college-based business of building personal computers using available parts, which he used to create a global business. The Dell Computer Company officially became a global corporation in 1984 (Dell, 2009). The priority of Dell Corporation was the build to order strategy, whereby clients ordered computers; their orders routed via credit check, and then the manufacturing followed (Qurechi and
Dell Computers presents a useful company to perform a strategic management analysis upon. The personal computer industry has changed and evolved considerably in the past years and the market conditions today are also presenting new and exciting problems for this organization. The purpose of this essay is to examine Dell and its industry in terms of its current strategic outlook. The essay will present information on the personal computer industry,
(Microsoft Solutions) Constraints to Success Achievement As mentioned earlier, Dell Computers was just another second-tire personal computer maker in the early months of the year 1994, and like all other PC makers, it had to order all the components in advance, and therefore had a large inventory of components. Then Michael Dell decide to implement his brand new business model, wherein the initial process by which he would use a build
As far as regional sales are concerned, U.S. business sales comprise the most sales (Annual Report, p. 58). This is not surprising because Dell's home country is the U.S. The other markets represent emerging markets and represent excellent chances for growth in the future. However, they are not yet established. Dell established its core business in the U.S. before it began to branch out into other markets. These secondary
Part I. Company Overview Dell Technologies Inc is a computer designer and marketer based in Hopkinton, MA. Dell is the third-largest computer hardware company by global market share. It holds a share of 15.9%, trailing HP (21.8%) and Lenovo (20.4%), but ahead of Apple (7%) and Acer (6.8%) (Dunn,2017). Dell Technologies was created with the merger of Dell Inc and EMC Corporation. Dell Inc was founded by Michael Dell in 1984 in
Dell Computer Organization Problems Dell Computer Organizational Problems There are a few big names in computing everyone seems to know: Apple, IBM, Dell. And many people are also aware that all of them have had problems from time to time, in one area of their business or another. Apple had trouble in virtually all of its business functions for a while after one of the founders left. In fact, the introduction of