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Cinema Short Movie Series ($1M) - These cinema shorts would play right before feature films, and would include a story line featuring the Zap autos in several storylines. These would then be shown before the start of automotive-based movies.
Pre-emptive Web Marketing ($750K) - Starting by analyzing click stream data of visitors to the site and seeing if by reading their cookies if they have visited other competing sites, direct the prospect immediately to pages that show the advantages of Zap over the specific competitor they have visited. This area also includes analytics to define which Zap Auto is best to show the visitor to the site, and also the continual development of Search Engine Optimization (SEO) strategies...
The Corporate Executive Board Marketing Council. Washington, DC. 2004
References
Corporate Executive Board (2004) - Emerging Marcom Strategies. The Corporate Executive Board Marketing Council. Washington, DC. 2004
Table 2: Costs by Phase of the SEO Project Process Phase Description Costs Web Strategy Development Defines the goals, objectives and also the key performance indicators that will be used for measuring the performance of the entire SEO strategy. This includes the integration of the Zap Cars reporting systems with an analytics database to track performance on each keyword, across all search platforms Online sector research and analysis This is a comprehensive overview of all autos in