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Memo: Inclusivity in sports
Memo: To the general public
Re: Disabilities and sports -- what you can do to change the image of disabled athletes
Recently, there has been a great deal of concern expressed about the modern image of sports: sports have been criticized for being insensitive to the concerns of people who do not reflect the image of the 'typical' athlete, including women, gay people, and persons with disabilities. In fact, people from all of these categories can be extraordinary athletes. The media image of whom and what is constructed as an athlete must begin to change and shift and there must be a national education about the possibilities of persons who defy conventional stereotypes of what it means to be disabled. "People with disabilities have historically been excluded in the realms of sport - where they fail to meet standards of the 'ideal sporting body' - and in advertising, where they also fail to meet an ideal-body standard" (Hardin 2003).
Outside of school, the media has a responsibility to give greater attention to athletes who have overcome physical, mental, and emotional challenges. Compared with the 'regular' Olympics, the extraordinary achievements in the Paralympics receive almost no attention. Disabled athletes are often seen as 'less than' as a result, and their contribution to the world of sports is not valued. "Studies of disabled sport coverage have revealed that elite disabled athletes have less chance of being…
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